NODWIN Gaming, a major player in the Indian esports scene, has appointed a company to help sell its sponsorship rights. The London-based media firm Hugh Holland will now service NODWIN for its events now through next February.
Focusing on sales promotions and sponsorships
The Indian-UK partnership will see Hugh Holland seek sponsorship opportunities for the esports organization as well as drive sales promotions. Aimed at servicing the growing demand in esports, the companies plan to focus on India.
“NODWIN Gaming has been a pioneer of esports in India and, along the way, has focused on building trust and legitimacy for the gamers and ROI for brands,” said NODWIN Gaming founder and Managing Director Akshat Rathee. “The partnership forged with Hugh Holland is expected to allow us to increase our accessibility to new partnerships, while we aim to deliver better experiences to our audiences.”
The two organizations will work together on major events like the ESL India Premiership, KO Fight Nights, Mountain Dew Arena, Indian Gaming Show, and Asus ROG Masters.
As for Hugh Holland, it offers services related to naming rights, event partnerships, branding, and advertising executions. The company says it’s dedicated to generating fresh, non-endemic revenue for the global esports arena, something from which NODWIN could greatly benefit.
“We have been keeping a close eye on this territory for a while,” said Hugh Holland founder and CEO Tim Mangnall. “It fits within our plans for global expansion and the direction we know our brand partners want to take.”
NODWIN dedicated to developing Indian esports
NODWIN Gaming — a company that works under the slogan “as gamers we believe that behind every challenge, lies an opportunity” — has worked steadily to improve the esports landscape in India since 2012. Its aim is to provide a reliable bridge between companies that show interest in esports and the community behind it. This approach helped the organization secured multiple partnerships with major players like Valve, ESL, and the Esports World Convention.
What’s more mobile gaming developer Nazara recently got involved with NODWIN. It acquired a majority stake of 55 percent this past February.
ESL also got in the mix. Entering into a partnership with Nazara earlier this year, the world’s biggest esports organization showed its own interest in expanding the esports scene in India.
Additionally, NODWIN Gaming is a member of the Esports Integrity Coalition, an organization looking to address crucial integrity challenges in the industry. This further shows the company’s dedication to expand in the proper ways. Ultimately, the Hugh Holland partnership can only help in this endeavor.
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