NODWIN Gaming Appoints Hugh Holland To Sell Sponsorship Rights

Published: May 17, 2018 - Last Updated: Jan 31, 2023

NODWIN Gaming, a major player in the Indian esports scene, has appointed a company to help sell its sponsorship rights. The London-based media firm Hugh Holland will now service NODWIN for its events now through next February.

Focusing on sales promotions and sponsorships

The Indian-UK partnership will see Hugh Holland seek sponsorship opportunities for the esports organization as well as drive sales promotions. Aimed at servicing the growing demand in esports, the companies plan to focus on India.

“NODWIN Gaming has been a pioneer of esports in India and, along the way, has focused on building trust and legitimacy for the gamers and ROI for brands,” said NODWIN Gaming founder and Managing Director Akshat Rathee. “The partnership forged with Hugh Holland is expected to allow us to increase our accessibility to new partnerships, while we aim to deliver better experiences to our audiences.”

The two organizations will work together on major events like the ESL India Premiership, KO Fight Nights, Mountain Dew Arena, Indian Gaming Show, and Asus ROG Masters.

As for Hugh Holland, it offers services related to naming rights, event partnerships, branding, and advertising executions. The company says it’s dedicated to generating fresh, non-endemic revenue for the global esports arena, something from which NODWIN could greatly benefit.

“We have been keeping a close eye on this territory for a while,” said Hugh Holland founder and CEO Tim Mangnall. “It fits within our plans for global expansion and the direction we know our brand partners want to take.”

NODWIN dedicated to developing Indian esports

NODWIN Gaming — a company that works under the slogan “as gamers we believe that behind every challenge, lies an opportunity” — has worked steadily to improve the esports landscape in India since 2012. Its aim is to provide a reliable bridge between companies that show interest in esports and the community behind it. This approach helped the organization secured multiple partnerships with major players like Valve, ESL, and the Esports World Convention.

Open a Thunderpick account and claim your bonus
100% up to €/$700
with your first deposit
Premier Crypto Esports Betting Site
Extensive Pre-Match & Live Betting Markets
Popular & Niche Esports Markets

What’s more mobile gaming developer Nazara recently got involved with NODWIN. It acquired a majority stake of 55 percent this past February.

ESL also got in the mix. Entering into a partnership with Nazara earlier this year, the world’s biggest esports organization showed its own interest in expanding the esports scene in India.

Additionally, NODWIN Gaming is a member of the Esports Integrity Coalition, an organization looking to address crucial integrity challenges in the industry. This further shows the company’s dedication to expand in the proper ways. Ultimately, the Hugh Holland partnership can only help in this endeavor.

Editorial credit: Lois GoBe /

Dejan Zalik

Since: September 12, 2015

Dejan has been involved in gaming for over 10 years. Moving from classics like Diablo 2, Lineage 2, and Warcraft 3, he found his passion in Dota 2, which he’s been playing ever since. He also likes to keep up to date by reading and writing about whatever is happening in the industry.

See all articles from this author

Related Articles

February 25, 2024

How to Watch the PGL Major Copenhagen

Top-tier Counter-Strike returns in March as the PGL Major Copenhagen 2024 kicks off pitting 24 teams against each…
Best Fortnite Skins 2021
February 20, 2024

Best Fortnite Skins 2024: Which Are The Top 10 Most Popular Skins in Fortnite?

So, you want to flash your cash, and show off your Fortnite fashion to the rest of the…
GSL Season 2 Code S: Betting Preview
February 19, 2024

GSL Code S Season 1 2024 Betting Preview: Odds, Format & Predictions

Kickstarting another season, GSL Code S betting is back with the first season of 2024 kicking off in…
February 14, 2024

Rivalry and Blacklist International Extend Partnership in Dota 2-Focused Venture

Sports betting and media company Rivalry has extended its partnership with esports organization Blacklist International, as the pair of companies…
February 13, 2024

Thunderpick World Championship Returns with $1 Million Prize Pool

Online crypto betting site Thunderpick has today announced the Thunderpick World Championship 2024, an international CS2 tournament with…
Spirit vs FaZe Analysis & Prediction - IEM Katowice 2024 Grand Final
February 11, 2024

Spirit vs FaZe Analysis & Prediction – IEM Katowice 2024 Grand Final

Despite being a rematch from the group stage, this year’s IEM Katowice Grand Final has got everyone excited…
Spirit vs Falcons Odds and Prediction - IEM Katowice 2024
February 10, 2024

Spirit vs Falcons Odds and Prediction – IEM Katowice 2024

Counter-Strike fans around the world finally get the chance to witness Danil “donk” Kryshkovets on the big stage,…
MOUZ vs FaZe Odds & Prediction
February 10, 2024

MOUZ vs FaZe Betting Tips, Odds & Prediction

Eight of the ten players in the first IEM Katowice 2024 semi-final have played under the MOUZ banner…