Betway is ready to enhance a number of aspects of its famous esports betting service thanks to agreeing a new strategic partnership with the esports odds company Oddin.gg.
The deal will see Oddin.gg provide its renowned odds feed to Betway, in order to allow Betway to continue to expand and improve their already formidable esports betting service, which you can see is already highly regarded if you read our Betway review.
The partnership will see Oddin.gg offer its B2B services, consisting of risk management, esports odds feeds and iFrame solutions.
By combining the different types of technology, algorithms and a scientific approach to data analysis, the aim is for Betway to use the Oddin.gg products to not only improve its service, but also its profitability.
New Jersey Deal
Oddin.gg has already been busy this month after the company was successful in acquiring a gaming license for New Jersey, permitting it to offer esports betting services in the state.
It is not known whether this impacted Betway’s decision to team up with Oddin.gg.
The Esports Director at Betway, Adam Savinson, expressed his delight at the partnership deal in the press release.
Oddin.gg has been at the forefront of esports trading innovation for quite some time, and we are delighted to finally partner up. Oddin.gg will help us take our esports product to new heights, and we are excited to start our journey together.
Betway has already been busy this year on the partnership front with the betting provider agreeing to renew its partnership of the famous BLAST Premier events, as well as agreeing a deal with the North American esports franchise Beastcoast.
“Most Successful Fully-Regulated Brand”
The Managing Director at Oddin.gg, Marek Suchar, spoke in equally glowing terms about his company partnering up with Betway.
While many bookmakers still put business cases together to justify the betting potential of esports, Betway was the first global operator to see the undeniable trend and the potential of esports from the very beginning.
Betway is by far the most recognisable fully regulated brand within esports betting. I couldn’t be more thrilled that we will be co-writing the next chapter of Betway esports, focused on an enhanced esports betting experience and user engagement. Esports bettors should be really excited!
What Will The Future Hold For Betway Customers?
The news of the partnership between the two companies means that the future could look somewhat different for Betway customers, particularly those with a keen interest in esports betting.
Oddin.gg’s services mean that Betway may well be able to revamp its esports offering and perhaps make it more interactive for people to use. I’d also expect to see a much greater focus on live esports betting, as part of the Oddin.gg service.
However, it is probably time for Betway to evaluate its esports betting services too. The company has been one of the mainstays of the esports industry for many years now and the industry has now vastly expanded compared to when Betway first began offering odds.
This new deal will allow the company to bring its esports service into the 21st century and beyond.