OG Esports Forms Betting Partnership with PARI
OG Esports has unveiled a landmark betting partnership with PARI, a Russian esports betting brand with years in the business. In a new alignment that promises to bring ‘exclusive content, exciting events, and unique opportunities’, OG Esports – one of the most prolific names in the industry – has joined forces with PARI to dive into esports betting. While OG Esports has been in the game for almost ten years, PARI only started accepting bets around two years ago.
There are high expectations that this partnership will accelerate the development of PARI’s profile. The brand is a little-known one in the esports betting industry, but partnering with a popular firm like OG Esports will push the label into the eyes of millions of esports fans worldwide.
Industry Standard
It’s commonplace for esports organisations to join forces with esports betting brands. It’s a vertical that makes up around half the value of the entire industry, and over time, the concept of betting on esports is becoming increasingly popular. This latest partnership between OG Esports and PARI is one example of the alignment between betting brands and the esports organisations driving the industry’s growth.
In a statement, the Head of Partnerships at OG Esports, Sujoy Roy, who recently joined OG, said:
‘It’s always exciting to join forces with a brand such as PARI. Their forward-thinking approach aligns with our vision of delivering unparalleled experiences to our fans. This partnership will undoubtedly bring fresh and exciting opportunities to the esports scene and our fans, and at the end of the day, that’s what drives us.’
Echoing the sentiment, the CEO of PARI, Sergey Glamazda, said:
‘We are thrilled to partner with OG, the legendary international team and two-time winner of The International! OG consistently surprises and performs at a high level across all esports titles. It is a great honor to collaborate with an organization led by Ceb and N0tail!’
A press release explained that a ‘series of exciting initiatives’ is on the cards and will be deployed ‘in the coming months’. This partnership comes mere months before the launch of the biggest Dota 2 tournament of the year: The International. As Glamazda explained, this is where OG Esports shines, and the PARI brand will expectedly be front and centre during the event. OG is always a solid choice for anyone interested in betting on Dota 2, and The International is the most popular event on the calendar.
It might not be one of the most popular esports betting sites, but if PARI continues forging relationships like this, it won’t take long before it’s up there with the best of them.
