Twitch, Overwatch League Enter Multi-Year Broadcasting Partnership

Published: Jan 12, 2018

Twitch and Activision Blizzard have announced a multi-year media rights partnership for the first two seasons of the just-launched Overwatch League. The third-party media rights deal is reportedly worth $90 million, according to SportsBusiness.

Twitch gets the exclusive

With the exception of in China, the deal makes Twitch the exclusive, global third-party streaming provider for the Overwatch League. This includes the regular season, the playoffs, and the championship matches.

The streams will be available in three languages: English, Korean, and French. According to the league’s press release, ZhanQi TV, NetEase CC, and Panda TV will take Twitch’s place in China.

“Our fans love to engage with content on Twitch, and we wanted to drive significant viewership of the Overwatch League in its inaugural season and beyond,” said Blizzard Entertainment COO Armin Zerza. “That’s why this historic and ground-breaking partnership is perfectly suited for Activision Blizzard, for Twitch, and—most importantly—for our growing global fanbase.”

The deal also includes a variety of in-game rewards for fans using the Twitch platform, with details forthcoming.

“The Overwatch League is making a major impact on esports by reshaping the industry with city-based teams,” said Twitch COO Kevin Lin. “Given Overwatch’s consistent reign as a top-viewed game by our community, we look forward to offering their pioneering style of league play to a large and passionate fanbase that will be able to bond over not only their favorite plays, but hometown pride.”

League debuted this week

The Overwatch League kicked things off on Jan. 10 at the Blizzard Arena in Burbank, California. The first season will feature 12 total teams from North America, Europe, and Asia:

  • Boston Uprising (Kraft Group)
  • Dallas Fuel (Team Envy)
  • Florida Mayhem (Misfits)
  • Houston Outlaws (OpTic Gaming)
  • London Spitfire (Cloud9)
  • Los Angeles Gladiators (Stan and Josh Kroenke)
  • Los Angeles Valiant (Immortals)
  • New York Excelsior (Jeff Wilpon and SterlingVC)
  • Philadelphia Fusion (Comcast Spectacor)
  • San Francisco Shock (NRG eSports)
  • Seoul Dynasty (Kevin Chou)
  • Shanghai Dragons (NetEase)

The teams and their ownership groups have reportedly paid $20 million for the rights to participate in the competition.

Open a Thunderpick account and claim your bonus
1
logo_black-blue-background_esport-betting-600px-removebg-preview-copy
100% up to €/$700
with your first deposit
Premier Crypto Esports Betting Site
Extensive Pre-Match & Live Betting Markets
Popular & Niche Esports Markets

“Connecting and engaging the world through epic entertainment is our mission,” Activision Blizzard CEO Bobby Kotick. “The launch of the Overwatch League will provide our very best professional players the chance to inspire our engaged, connected audiences around the world.”

The new partnership is not the first between these two esports industry titans. Back in June, Twitch and Blizzard entered into an exclusive streaming deal for esports events. Clearly they’ve deemed that partnership smooth and successful enough to undertake this new one.

Dejan Zalik

Since: September 12, 2015

Dejan has been involved in gaming for over 10 years. Moving from classics like Diablo 2, Lineage 2, and Warcraft 3, he found his passion in Dota 2, which he’s been playing ever since. He also likes to keep up to date by reading and writing about whatever is happening in the industry.

See all articles from this author

Related Articles

w7m win rainbow six invitational 2024 in sao paolo brazil
February 27, 2024

The BLAST R6 Six Invitational Breaks Records with Viewership

Tom Clancy’s Rainbow Six Siege esports continues to surge as the BLAST R6 Six Invitational becomes the biggest…
Image via Rivalry
February 27, 2024

Rivalry Partners with Launders for Launders LAN in Toronto

Esports book Rivalry and caster and esports influencer Mohan “Launders” Govindasamy have unveiled the Launders LAN, a Counter-Strike 2 tournament…
February 25, 2024

How to Watch the PGL Major Copenhagen

Top-tier Counter-Strike returns in March as the PGL Major Copenhagen 2024 kicks off pitting 24 teams against each…
Best Fortnite Skins 2021
February 20, 2024

Best Fortnite Skins 2024: Which Are The Top 10 Most Popular Skins in Fortnite?

So, you want to flash your cash, and show off your Fortnite fashion to the rest of the…
GSL Season 2 Code S: Betting Preview
February 19, 2024

GSL Code S Season 1 2024 Betting Preview: Odds, Format & Predictions

Kickstarting another season, GSL Code S betting is back with the first season of 2024 kicking off in…
February 14, 2024

Rivalry and Blacklist International Extend Partnership in Dota 2-Focused Venture

Sports betting and media company Rivalry has extended its partnership with esports organization Blacklist International, as the pair of companies…
February 13, 2024

Thunderpick World Championship Returns with $1 Million Prize Pool

Online crypto betting site Thunderpick has today announced the Thunderpick World Championship 2024, an international CS2 tournament with…
Spirit vs FaZe Analysis & Prediction - IEM Katowice 2024 Grand Final
February 11, 2024

Spirit vs FaZe Analysis & Prediction – IEM Katowice 2024 Grand Final

Despite being a rematch from the group stage, this year’s IEM Katowice Grand Final has got everyone excited…