Pinnacle, Betradar Take Home Esports Accolades At SBC Awards 2017

Posted on December 8, 2017 - Last Updated on January 31, 2023

This week’s SBC Awards crowned companies in a variety of categories from the betting industry. These awards included Esports Bookmaker of the Year (Pinnacle) and the Esports Supplier of the Year award (Betradar).

Recognizing expertise and innovation

The awards, held at HAC’s Artillery Garden in London, strive to reward the expertise and innovation of operators in the betting and gaming industries. The celebration handed out 28 total awards. More than 500 betting professionals attended the event.

Pinnacle is on the rise

Pinnacle, a highly successful operator that’s been continuously introducing novel offerings, took home the Esports Bookmaker of the Year award.

“To be voted Esports Bookmaker of the Year at the SBC Awards and against such challenging competition caps another fantastic year for Pinnacle,” said Pinnacle Trading Director Marco Blume. “This is a just reward for all the work that has gone into our new Esports Hub, so I’d like to thank the whole team for their efforts.”

This was Pinnacle’s second consecutive year winning this award.

Betradar expanding its presence

Betradar, a subsidiary of global data services provider Sportradar, shone in its own category — Esports Supplier of the Year. The company has been actively managing its esports presence by partnering with a variety of esports market players.

Last year, for example, the company joined forces with German esports company Dojo Madness.

“When we entered the [esports] space, we made the conscious decision to take our time, ensure all our offerings into the market were credible, reliable and bringing value to our customers,” said Sportradar Head of Esports James Watson. “We may not have been the first out of the blocks, but the feedback from clients who joined us a while back as well as those who have moved across to us recently, is that we developed our offering in the right way. This award feels like the vindication of that approach and that philosophy.”

This year was also a busy one for Betradar. The company entered into a variety of collaborations with different market players to boost business.

A partnership with popular CS:GO tournament and league platform PvPRO, for example, extended the company’s reach in esports. It also partnered with Europe Fortuna Esports, a leading esports tournament organizer, which will now use the Sportradar’s world-leading audio-visual streaming, data, and integrity solutions.

It’s great to see hard work pay off, and it looks like the future of both companies is bright.

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Dejan Zalik

Dejan has been involved in gaming for over 10 years. Moving from classics like Diablo 2, Lineage 2, and Warcraft 3, he found his passion in Dota 2, which he’s been playing ever since. He also likes to keep up to date by reading and writing about whatever is happening in the industry.

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