Esports betting with Pinnacle is about to get even more detailed and expansive thanks to a new deal that the company have agreed with Abios. The Swedish company, based in Stockholm, has agreed a partnership with the betting site to provide more detailed and enhanced data services to Pinnacle, which can be used to offer enhanced esports betting services to customers.
The move is not an unexpected one. Previously, Pinnacle have stressed the importance of ensuring that its services match the demands of customers and can be flexible enough to meet their changing needs and expectations within the esports betting industry. This innovative approach has ensured that Pinnacle has gained a strong following within the esports betting industry and community.
As such, the enriched data that Abios provides will allow Pinnacle to enhance their esports betting market offerings across a wide range of different esports titles and across a range of markets offered on each esports game.
“True Esports Betting Experience”
Speaking about the partnership, the Trading Director at Pinnacle, Marco Blume, commented:
“A lot has changed at Pinnacle since we started trading esports over a decade ago. The industry is doing its best to catch up with odds for the biggest titles and major events now available at most bookmakers. However, there’s an important difference between simply offering odds and providing customers with a true esports betting experience.”
“Whether it is the quality of our odds, the number of titles and markets we offer, or the engaging content we produce, we know we’re second to none. It’s no secret that we need data to continue to improve and we’re pleased to be able to take things to another level through our partnership with Abios.”
In a similarly effusive response, Oskar Froberg, the founder and CEO of Abios, replied:
“With the continued growth of esports betting, an increase in demand for reliable and well-structured data has followed, especially among top tier clients around the world. It’s therefore a natural fit for Abios to partner with Pinnacle, one of the front runners and powerhouses in esports betting.”
“Given the long esports history and reliability of Abios and Pinnacle product offerings, both having been first movers in our respective fields, this is just the first step in what will be a long and thriving partnership.”
Founded in 2013, Abios have become one of the world’s foremost providers of esports data and statistics, with clients all over the world including media companies, betting companies and other organisations with an interest in esports.
The company has previously agreed similar esports data deals with companies Luckbox, Win.gg and Unibet.
In Play Betting via Widgets
One of the enhancements that players at Pinnacle may be looking forward to because of the new deal is the chance to bet on a wider range of In Play betting markets on esports. Abios service includes a number of widgets that companies can utilise effectively to improve their In-Play betting service to customers, which can be personalised and implemented on the site quickly and efficiently.