In one of the more interesting partnership deals of recent times, the sports entertainment company FansUnite has agreed to a partnership deal with the renowned betting service provider, Pinnacle Solution.
The latter is predominantly involved the risk management side of the Pinnacle business and the deal between the two companies will mean that Pinnacle’s esports betting data and odds will be integrated into FansUnite’s bespoke betting platform; the Chameleon Gaming Platform.
In addition, another benefit for FansUnite is that the company will also gain access to Pinnacle’s esports data platform, GRID, as well as being in a position to capitalise on the positive relations that Pinnacle has with many different current esports tournament organisers across the industry.
The news is a big deal for FansUnite and comes just a month after the company struck a deal with Gameco to bring its iGaming platform to just under 30 different jurisdictions across the United States.
Best Esports Betting Data Available
Speaking about the partnership agreement, the CEO of FansUnite, Scott Burton, commented:
“We aim to partner with the leading companies in the industry to provide the best product and options to our customers using the Chameleon Platform. With Pinnacle’s addition and their relationship with GRID Esports, we continue to add the best esports betting data available with the most markets and the best odds. It’s exciting to be the first to offer [the] Pinnacle Solution service and we are honoured they chose to work with us.”
Mr Burton also believes that the partnership between the companies will give the companies with the Chameleon Gaming Platform a “competitive advantage over other turnkey B2B esports betting products”.
He also claims that the Chameleon Gaming Platform will be able to generate additional revenue for its partners by procuring licensing fees from the different betting services that sign up to use the service.
The Chief Executive Officer of Pinnacle, Paris Smith, added his thoughts on the agreement stating:
“Our B2B strategy is one that is built on laying solid foundations. Our continued growth, which includes deals like this, is a clear sign that we are working hard to build on our already impressive offering and keep leading the way for others to follow.”
“Whether it’s the odds, the risk management, the data, we have the complete package as well as a best-in-class service to match.”
The move from Pinnacle is not surprising. The company has earned a fine reputation as both a sports betting and esports betting service and was one of the first to offer an extensive array of esports betting markets to customers. The company has agreed to deals with a number of big names in the esports industry over the past few years including the esports team North, as well as firms like FACEIT, Flashpoint, and Abios.