One of the world’s leading Dota 2 teams, PSG.LGD, has entered into a global partnership deal with Betway. The six-figure deal will see the esports team wearing the betting brand’s logo on their jackets and jerseys. In addition to this, the new partnership will allow Betway to create content and social media promotions based on the hugely popular PSG.LGD brand.
Betway’s name exposure
Although the precise financial amount and duration of the deal have yet to be disclosed, Betway will be hoping that it allows them to produce content that energizes their esports betting community. The PSG brand is one of the most visible sports and entertainment brands in the world, and the Dota 2 success of the PSG.LGD team will help Betway’s bid to dominate the thriving esports betting market.
Similarly, PSG.LGD will be keen to take advantage of the six-figure deal to boost the support and infrastructure surrounding their Dota 2 team. PSG.LGD was launched in April 2018 as part of a joint venture between the iconic French football team Paris Saint Germain, and the popular Chinese esports organization, LGD Gaming.
Many sports fans were surprised when Paris Saint Germain announced that they would be entering the competitive gaming domain. But the move has turned out to be very successful, and they are just one of many top European sports clubs like Schalke, FC Copenhagen and Manchester City who have broadened the appeal of their brand through their involvement with esports.
Such a move would mean little unless PSG.LGD could get results at the highest level. Thankfully, PSG.LGD has quickly grown to become one of the most feared names on the Dota 2 scene. With high placements at the ESL One Birmingham tournament and the Chongqing Major, they will be working hard to improve on their already strong showing at last year’s The International contest.
Although esports organizations like Team Secret, Vici Gaming, and Virtus.pro are the current favorites to win The International 2019, it’s high profile deals like their partnership with Betway that could provide PSG.LGD with the impetus to finally triumph at this massive Dota 2 tournament. PSG.LGD managed to finish sixth in the Dota Pro Circuit and remain a decent outside bet to provide a big upset.
Even if PSG.LGD doesn’t succeed in the grand finals, Betway’s brand name will gain a huge amount of exposure at what is arguably one of the world’s biggest esports tournaments. The International 2018 finals were watched by over 15 million viewers, and this year’s contest in Shanghai is expected to be even more popular.
Betway has previously gained plenty of exposure in the Counter-Strike realm thanks to their high-profile sponsorship of CS:GO teams like Ninjas in Pyjamas and MIBR. But by partnering up with PSG.LGD, Betway will be hoping to reap the benefits of the esports organization’s largely Asian fanbase and strengthen their grip on the lucrative esports betting market.