The makers of PlayerUnknown’s Battlegrounds have teamed up with the Refereum cryptocurrency brand to provide gamers with RFR tokens as rewards for their PUBG gameplay. As a result, PUBG fans will be able to earn RFR coins for anything from logging into the game each day, to winning matches on the battle royale title.
The partnership will be in place until 20 August, and it marks one of the most high-profile instances of cryptocurrencies being featured as a reward system in a game. Although the RFR coins cannot actually be withdrawn outside the PUBG ecosystem, they can be used for a variety of purposes within the game itself.
By picking up RFR tokens, PUBG gamers will be able to trade them in for anything from skins for weapons, to Royale passes that have the potential to open extra lightning chests and gain access to special challenges.
In addition to this, the RFR tokens can also be used to tip fellow streamers on the PlayerUnknown’s Battlegrounds network. This measure has been put in place to compensate gamers for their gameplay and by allowing donations to be made to streamers and YouTubers, it will help to promote PUBG in a much more interactive manner. Plus by logging each transaction and donation on the blockchain, it will help the gaming rewards be completely transparent and fair.
Ever since PlayerUnknown’s Battlegrounds was released by PUBG Corporation in late 2017, it earned many positive reviews from critics and quickly became known as being one of the new breed of battle royale games.
PUBG managed to sell fifty million copies worldwide within its first six months of sale, and it still maintains around 350,000 players each day on the Steam platform. However, in the past couple of years there have been a number of rival battle royale games like Fortnite and Apex Legends being released that have threatened to eclipse the success of PlayerUnknown’s Battlegrounds.
But by teaming up with Refereum, the makers of PUBG have found a new way to energise their loyal fanbase, and the crypto-reward program has also been offered to many other top titles like Battlefield, State of Decay 2, Apex Legends and Fortnite.
Blockchain-based marketing perspective?
Refereum only launched their initial coin offering in early 2018, but by raising $32 million in their token sale they have emerged as one of the key players in the cryptocurrency scene. It marks an exciting new way in which blockchain-based marketing can be used to enhance a gamer’s experience.
With players and streamers alike being able to reap the benefits of the crypto ecosystem, it could also help push up the viewing figures of PUBG on streaming sites like Twitch. Although many mainstream gamers have yet to dabble in the world of cryptocurrencies, by giving PUBG fans an easy way to earn and trade RFR coins, it’s hoped that this partnership could be a breakthrough moment.