Canadian betting organisation Real Luck Group just announced a big move – they joined the Canadian Gaming Association. Operating a subsidiary company under the name Luckbox, this company provides cash esports betting in Canada.
It’s one of the best esports bettings sites in Canada, actually, and joining up with the CGA means that they now join the ranks of plenty of other big players that are already in the trade organisation. The purpose of it is to drive and direct policies, industry interests, and the like towards what’s best for everyone. In other words, the idea is to shape the esports industry in Canada for the better.
Luckbox CEO Quentin Martin said:
“Joining the CGA is an important step for us and our iGaming experience has shown that a unified voice across the industry is key to driving and evolving public policy that is fair to all stakeholders.”
Esports and betting in Canada
Like in many other regions, esports in Canada are growing quickly – and the interest in betting on esports is rising as well. Both new fans are discovering the hobby, and existing betting fans are venturing into esports… in other words, it’s a prime opportunity for organisations like Real Luck Group to step up and become a key player in a growing market.
CEO of the CGA, Paul Burns, also commented:
“We are joining CGA at a key inflection point in the Canadian betting industry and we are optimistic that the legalisation of single-event wagering in Canada is on the horizon to give esports and gaming fans in Canada the option to bet on their favourite events in a safe and regulated environment.”
At the moment, Luckbox’s proprietary platform offers odds on 13 major esports, as well as traditional sports betting as well. There are live statistics, streams, and more – everything a betting fan could expect from a major provider. This offer could likely be expanded on though, especially in regard to the variety of esports offered – there are plenty of very popular niche esports with great potential for betting providers to take advantage of in the near future.
As for the new partnership that was signed – it’s already in effect, as of the 18th of February, even though it has only just been revealed. This move is well-timed; just a few months ago, in November, Luckbox was officially named ‘Risign Star’ by the EGR Operator Awards. If you’re not familiar, these awards recognise B2C players in the esports and gaming industry, and reward across several categories, both gambling related and not.