Real Luck Group has published a financial report that has broken down the company’s Q2 performance in 2022. In this report, ‘promising’ results were revealed, despite the firm going through ‘a challenging year’. It’s a statement mirrored by many companies across several verticals at present, as a global economic downturn forces organisations to tighten pursestrings and make cuts. However, Real Luck Group is on track on its ‘runway to profitability’, expanding its offerings and performing well, all things considered.
Luckbox, Real Luck Group’s subsidiary betting platform, was revealed in this financial update as being a key component in the firm’s ongoing success. Since the Luckbox casino was launched in December of 2021, it has gone from strength to strength. This year, Real Luck Group added more than 300 top-tier games to the casino platform, broadening the library on offer and enhancing the overall player experience.
What’s next for Real Luck Group?
Real Luck, Real Growth
In a relatively positive statement, the CEO of Real Luck Group, Thomas Rosander, said about the update:
‘Initial results during this next growth phase are promising, and with online casino forecasted to drive positive monthly EBITDA in second half 2023. This together with continued onboarding and monetizing of players, new business initiatives, and a balance sheet that has about $10.6 million of cash and no debt, we believe that we have enough capital to execute on our growth strategy.’
As a key part of the financial report, several operational highlights were produced. Firstly, the growth of the Luckbox casino was addressed, as, at the end of Q2, the platform features ‘over 700 games from six providers’. It was also confirmed that Real Luck Group ended the period with more than ’50 global player acquisition channels’ – partnerships designed to drive traffic to the Luckbox platform.
Outside of the casino offering, Real Luck Group also enjoyed recognition in other areas. In May, the firm was nominated in the Brand of the Year and the Innovation in Esports categories at the EGR Marketing & Innovation Awards. As the Luckbox platform grows, so too does its popularity in the world of esports betting.
Finally, it was confirmed that, as of August 2022, Real Luck Group has pivoted from platform development and is now focused on commencing player acquisition. As time goes on, the Luckbox platform is becoming increasingly popular, and owing to the current economical climate, every user is becoming increasingly valuable. Should the positive performance of Real Luck Group continue, the firm should have no issues delivering on its pathway to profitability in the future.