ReKTGlobal, a media company that focuses on gaming and esports Entertainment has announced that they have acquired the social media monetization and talent development company, TalentX Entertainment. At this time, we do not know the financial details of the acquisition.
This recent acquisition is a consolidation of a previous joint venture between the two companies. As part of the acquisition, TalentX Gaming (TXG), and TalentX Entertainment will be folded into ReKTGlobal and become their new talent management arm.
TalentX Entertainment is a major name in the world of social media megastars. They represent members of The Sway House, like creators Josh Richards, Griffin Johnson, Bryce Hall, Noah Beck, Blake Gray, and more. By completing this acquisition, ReKTGlobal has become one of the major players in the social media circuit.
Comments from the companies
Dave Bialek, CEO of ReKTGlobal, wrote in their press release:
“We started ReKTGlobal with a focus on esports, and as a consequence, a predominantly male demographic. This acquisition more broadly positions our company and our offerings to now include a significant female demographic by providing access to creator-driven content. As entertainment evolves, ReKTGlobal’s ecosystem is uniquely suited to provide fans and brands with uncommon access.”
Amish Shah, Founder of ReKTGlobal, also added:
“Creators have become one of the most influential segments of every major industry. We’re incredibly bullish on this idea of the ‘creator economy,’ so with our already close-knit relationship with TalentX, bringing them into the ReKTGlobal family was a great addition to our diversified portfolio of assets.”
Josh Richards the now former owner of TalentX Entertainment wrote:
“I’m incredibly proud of how TalentX Entertainment, the dream I helped turn into a reality with my business partner Michael Gruen, our former CEO Warren Lentz and the ReKTGlobal team, has grown over the past year. Merging the social media creator world with the gaming world is the next natural step in the process, and this deal with ReKTGlobal is only the next chapter in what has been an amazing journey.”
The company was launched in 2017 by Amish Shah and Dave Bialek. They are the parent company of a top-ten team in the League of Legends European Championship, Rogue, and Call of Duty franchise, the London Royal Ravens. They also provide client services including event management, fan monetization and management, content creation, and digital media support. With this acquisition, they can now provide even better talent management and influencer marketing services.
The ReKTGlobal ownership team includes Summit Partners, Nick Gross, Anthony “Top Dawg” Tiffith, musical artists Steve Aoki, Imagine Dragons and Nicky Romero, pro athletes Rudy Gobert, Landon Collins, and Taylor Fritz, and superstars Josh Richards and Griffin Johnson.
Now that the two companies have merged with a direct focus on the creator economy, it is likely that we will see more of the esports creator sector come out of ReKTX rather than the traditional esports teams. This would be a good move for growing their brand but may impact esports betting if their focus slips from the competitive scene.