It has been a busy week for some of the biggest names in the esports industry, as a trio of organisations have sealed partnership deals or sponsorships after negotiations between parties.
Renegades Agree Sponsorship with Velocilinx
The Detroit-based esports team Renegades have agreed a new partnership with the computer hardware and peripheral company Velocilinx.
As part of the deal, Velocilinx will become the ‘official peripheral sponsor’ of the organisation and they will also be the main sponsor of Renegades main esports training facility, which is based in Auburn Hills in Michigan.
Having already agreed a deal to offer support to army veterans playing esports, Velocilinx will supply Renegades with a number of items from their ‘Warrior’ line of peripherals, which have been designed to “endure extreme gaming sessions while still maintaining peak performance,” according to CEO John Dimovski.
Velocilinx joins the likes of HyperX, Champion, NVIDIA, Alienware, Twitch and Respawn as being one of the official partners of the Renegades organisation. However, the Michigan-based team were not the only ones busy arranging big money deals this week.
Astralis Group and Newzoo Announce Partnership
The Astralis Group, which includes the famous CS:GO team Astralis, as well as Origen and Future FC, have announced that they have agreed a new partnership agreement with the esports and games analytics provider Newzoo.
The deal will see Newzoo receiving information from the esports organisations part of the Astralis Group, while in return, Newzoo will provide relevant data and other specific information to the company to help with its key decision-making process.
Speaking of the agreement, CCO and Co-founder of the Astralis Group, Jakob Lind Kristensen commented:
“In Astralis Group, we strive to create a commercial offering not only driven by passion, emotion and loyalty of our fans, but also by rational data which leads to quantifiable results.
“We act not only as a means of exposure to our partners but also as trusted advisors, the unique insights and data provided by Newzoo will only make our organisation even better at what we do.”
“Needless to say, we are excited to announce our partnership wit the leading data and insights company in esports.”
The agreement is not the only type of its kind in the industry today with Newzoo having similar reciprocal arrangements with Team Liquid and Ninjas in Pyjamas, which were announced in August 2019.
In addition to individual organisations announcing deals, tournament organisers have also been busy sorting partnerships out too.
ELEAGUE partner up with Advertising Giants Anzu
After raising $6.5 million in its Series A funding round, Anzu have announced that they have become the latest partners to the ELEAGUE, with the aim of opening its global advertising inventory to the ELEAGUE, with the aim of improving advertising opportunities across the League’s supported framework of esports games.
The deal will be implemented across a number of ELEAGUE esports tournaments such as the ELEAGUE FIFA 19 Cup and the CS:GO Invitational 2019.
As part of the deal, Anzu will develop a brand new form of advertising for the ELEAGUE, although what that is and how it will be implemented across the different titles that ELEAGUE runs competitions for, is not yet fully ascertained.
Speaking about the deal, the SVP at Turner Sports, owners of the ELEAGUE, Seth Ladetsky revealed:
“ELEAGUE and Anzu’s partnership is a significant milestone in evolving esports advertising innovation. We are consistently developing new avenues to advance esports advertising and introduce partners to this passionate community. Anzu opens the door for another level of advertising impact combined with personalised content discovery.”
Image courtesy of StarLadder