The global news agency Reuters has committed to covering esports with a new wire service dedicated to competitive gaming. It’s yet another sign of esports’ growing mainstream appeal.
Demand for esports coverage
Reuters Esports Wire, the newly launched service, will feature global coverage of the competitive gaming industry. It’s set to include breaking news, reporting on player acquisitions, sponsorship deals, and the largest esports tournaments. Reuters News Agency customers, which are, according to the announcement, “a younger demographic,” will now receive in-depth insights on the exponentially growing market.
“Esports has grown increasingly popular around the world, and demand for coverage of the sport has never been stronger,” said Reuters Senior Product Manager, Sports & Entertainment Verticals Joshua Duboff. “This offers us a unique opportunity to be at the forefront of offering coverage of the sport to global media customers as they see a rising interest in the competitive gaming industry from their audiences.”
According to the website, the new service will cover Overwatch, Call of Duty, League of Legends, Counter-Strike: Global Offensive, Dota 2, NBA 2K, and select others.
A new partnership
The new Reuters endeavor is supported by a partnership with Field Level Media, a Washington-based sports content provider. While the collaboration includes coverage of many other markets, like NFL, NBA, and MLB, the two companies plan to keep customers up to date about what’s happening in the esports industry.
“We’ve seen a growing demand for sports news amongst publishers, and we are committed to delivering on those needs with more content, more sports and in more formats,” Duboff said. “Partnering with Field Level Media will allow Reuters to provide customers with an increased variety and depth of coverage, real-time results, and reporting on new and emerging sports.”
Esports coverage picking up depth and speed
Esports has hit news outlets at an increasing pace in the last year. While the market has been steadily growing for quite some time now, global service providers show raised interest in the industry.
Deloitte and PwC, for example, recently issued their own assessments of the industry. Additionally, Nielsen and IHS studied the impressive growth of esports and its community.
Then, we can’t leave out Newzoo and Super Data, two of the most popular video game market research companies. They’ve steadily covered the industry since its inception.
All this market research points squarely to two patterns — esports is still growing, and companies concerned with attracting younger eyeballs continue to hop onboard.
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