Rivalry Agrees New Deals To Enhance Their Burgeoning Esports Betting Reputation

Posted on January 22, 2020 - Last Updated on October 10, 2022

It has been a busy time for relatively new esports betting industry company Rivalry. Not long after the company signed a deal with FURIA esports to enhance their reputation within the Brazilian esports betting market and esports industry in general, the company has recently announced two additional partnerships over the last few days.

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Further American Expansion

Following on from those developments in South America, Rivalry announced a couple of days ago that it had agreed a partnership with the North American-based esports team, albeit with Peruvian roots, beastcoast. The deal will see Rivalry ostensibly providing additional support over the course of 2020 for beastcoast’s successful Dota 2 team.

Rivalry Beastcost Partnership

At The International 2019, beastcoast’s current roster finished in a respectable 8th position when they were part of Infamous, earning a prize of $858,252. This was a significant improvement on their 13th-16th position that the team achieved back in the 2017 tournament. A brief move to Peruvian esports team Team Anvorgesa followed for the team, before they became part of the beastcoast stable in April 2019.

Details of the deal will see Rivalry working with the team to provide a detailed analysis of the team’s players as well as other feedback and content to try and help the team achieve positive results.

As part of the deal, Rivalry’s logo and branding will be incorporated onto the beastcoast team jersey and the team are currently in action at the DreamLeague Season 13 Leipzig Major in Germany, where at the time of writing, they have reached the Second Round of the Lower Bracket in the playoffs, facing Nigma in their next game.

Rivalry Add Brazilian Esports Star to their Stable

Shortly after this news broke, it also emerged that Rivalry had further strengthened their links with Brazil and Brazilian esports by agreeing to a partnership with one of the foremost esports professionals in Brazil, Lincoln ‘fnx’ Lau, a two-time Major winner who is currently starring for the CS:GO team RED Canids.

Rivalry Fnx Sponsorship

A former player of the ESL One Cologne 2016 winners SK Gaming, as well as Immortals, 100 Thieves and MiBR, Lau is an established esports veteran having played Counter-Strike since 2000, and CS:GO since 2013. He joined RED Canids in August 2019.

As an established name in the Brazilian esports scene, teaming up with Lau will once again enhance Rivalry’s position in Brazil, much as their deal with FURIA has and it will facilitate the company to expand its esports betting operations in the country organically.

Rapid Expansion for Rivalry

The last few months have been an exciting one for the Rivalry. A newcomer to the esports betting industry, the sheer number of deals that the company has struck all over the world has seen to a rapid expansion of the Rivalry brand into new territories.

Add to that the sites fun, informative and at times educational esports content, all of which is created for their customers to enjoy (and which is not necessarily related to esports betting), means that the company is garnering a positive following within both the esports betting and esports industry in general.

Image courtesy of Rivalry

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Ian John

A lifelong poker fan, Ian is also well-versed in the world of sports betting, casino gaming, and has written extensively on the online gambling industry. Based in the UK, Ian brings fresh insight into all facets of gaming.

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