Rivalry Brings Eccentric Ads to Streets of Ontario

Published: Apr 1, 2022 - Last Updated: Apr 5, 2022

Even if sports betting has been legal in Ontario since June last year, online wagering was not. However, on April 4th, various sportsbooks took the opportunity to prepare for the launch, and some of them took it to the next level, such as Rivalry.

What is Rivalry?

It is a site devoted entirely to esports gambling. You can bet on some of the most popular esports games, such as Dota 2, LoL, Valorant, CS: GO, Starcraft 2, and many others. It is reasonably easy to use, and while it does put the highlight on esports, there are some options for traditional sports as well. In case you missed out on our Rivalry review, feel free to check it out and learn more about the site.

Image Credits | sharpr.substack.com

How did Rivalry operate so far?

Even if technically based in Canada, Rivalry launched in 2018 with an Isle of Man license for betting. Since then, they have had a lot of success with their reimagining of esports betting, and in 2021 they debuted on the TSX Venture exchange while also being approved by the Alcohol and Gaming Commission of Ontario in February 2022. They handled over $66.1 million in their first ten months of 2021, which shows just how big of an interest esports betting is getting.

The bizarre yet fascinating ads

Let’s be honest, ads are not something anyone is a fan of, but when they are done in a creative way, they certainly increase the odds of someone trying out the product. When it comes to the Rivalry’s ads that are advertised in Ontario in both physical and digital ways, bizarre and creative are words that would not do them justice, as they are just that good.

While the ads are already bringing life to Ontario with their unique style, they will undoubtedly bring life to Rivalry’s platform, which contains more whacky art and promotion material that is worth checking out.

It is also important to note that the League of Legends World Championship semifinals this year are also going to be held in Toronto’s Scotiabank Arena, which will undoubtedly increase the interest in Rivalry and the world of esports betting.

Logan Tooker

Since: January 31, 2022

Logan is an avid gamer and a nerd, but he is also very much into e-sports betting. Call of Duty, FIFA, Dota, StarCraft, or Street Fighter - he's placed his bets on all of those, and he is still waiting on his first win. Wish him luck.

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