Rivalry Partners with Launders for Launders LAN in Toronto
Published: Feb 27, 2024
Esports book Rivalry and caster and esports influencer Mohan “Launders” Govindasamy have unveiled the Launders LAN, a Counter-Strike 2 tournament hosted in Toronto. Revealed on socials by both Launders and Rivalry on Monday evening (Feb. 26) and by accompanying release, Launders LAN will be a sequel to the successful Rivalry FragFest tournament from January.
Taking place over two days, from April 20-21, at The Warehouse in downtown Toronto, Launders LAN will, of course, be hosted by the man himself, Launders, and be streamed on his official Twitch channel. The event will improve on FragFest’s $2,500 CAD prize pool, upping it to $10,000 CAD, with 32 teams competing for a slice of the pie.
Beyond just the tournament, Launders Lan promises “a myriad of content and on-site activations,” from Launders-themed merchandise to contests, fan engagement, and more.
Last month’s FragFest featured 125 competitors in 16 teams, and generated over 300k impressions on social media, according to organizers. This time, Launders LAN with double the teams expects even more engagement from its committed and digitally native audience.
Global marketing director for Rivalry, Britt Doll, explained the continuation of this popular LAN series:
“Launders LAN set the benchmark for creator-led tournaments with more than 200 people coming out to watch and play Counter-Strike 2 in Toronto last month. Rivalry is committed to powering its partners and communities, and our work with Launders continues to demonstrate that.”
Launders also weighed in on the announcement:
“We’re throwing Toronto’s biggest Counter-Strike 2 LAN again, but bigger and better. The local community has spoken, and we’re upping the ante with more prize money, teams, and venue space for more fans to watch and compete.”
Live, in-person events at all scales have long been the shining light in the sometimes murky world of esports. What’s unique about Launders LAN and its predecessor FragFest is the small scale versus big reach and returns. In the release, Rivalry describes this as “a great example of how Rivalry leverages creators to create culturally relevant marketing and activations.”
Rivalry is one of the most trusted esports betting sites in the space – a fully regulated sports betting and media company that focuses on esports and Millennial and Gen Z consumers. On top of its bookmaking, the company has been a host and sponsor for multiple events over the past several years.
Mohan “Launders” Govindasamy is a Canadian Counter-Strike commentator and influencer who was active as a pro player during CS:GO. His calendar for 2024 has already seen him be a commentator for, Intel Extreme Masters Katowice 2024, BLAST Premier: Spring Groups 2024, and host of FragFest in January.
