SAP Partners With ESL One Hamburg For Improved Analytics

Published: Sep 30, 2018 - Last Updated: Feb 1, 2023

Software giant SAP and esports organization ESL announced a partnership for the upcoming Dota 2 tournament ESL One Hamburg 2018. The two companies will collaborate to bring improved analytics to the draft phases, giving spectators a closer look into teams’ pick and ban strategies.

The competition is slated for Oct. 26-28.

An improved viewership experience

Detailed data analysis will add new indicators to the live broadcast of Hamburg. This should give fans and commentators more insight into draft dynamics.

SAP’s In-Memory Technology HANA® will process huge amounts of data, which will then be uploaded to the company’s cloud platform. This way, tailor-made info graphics will be available during the event.

“All leagues and tournaments broadcasted by us will receive a large variety of data and statistics, previously barely attainable by spectators,” said ESL SVP Global Sales & Business Development Bernhard Mogk. “Together with SAP we’ll be in a position to add this new feature to our tournament in order to further improve the spectator experience. We’re looking forward to our upcoming cooperation and the debut of the new features at ESL One Hamburg.”

This new system is a glimpse into the minds of professional esports athletes. The new feature should also make it easier for newcomers to follow games via a transparent overview.

“After our successful entry into the esports scene at the start of the year and first developments in player and team analysis, the event partnership with ESL is an important and logical next step,” said SAP Head of Sponsorships Lars Lamadé. “We’re excited to be working on broadcasting innovations together with ESL in order to deliver the best possible viewing experience to all spectators.”

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SAP embracing esports

This doesn’t mark SAP’s first esports venture. In April, the Germany-based global provider of enterprise software partnered with Team Liquid, one of the best teams in the esports scene, for analytics-based innovation.

The three-year sponsorship deal included working on performance improvement through in-game data analysis, while also giving the team an edge in talent scouting.

Seeing the potential applicability of extended data analytics in the industry of competitive gaming, SAP is looking to expand its know-how and tools to this ever-growing market.

Dejan Zalik

Since: September 12, 2015

Dejan has been involved in gaming for over 10 years. Moving from classics like Diablo 2, Lineage 2, and Warcraft 3, he found his passion in Dota 2, which he’s been playing ever since. He also likes to keep up to date by reading and writing about whatever is happening in the industry.

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