New partnership extension announced between Sportsflare and GameScorekeeper

Published: Mar 19, 2021 - Last Updated: Mar 22, 2021

Sportsflare, a division of Tiidal Gaming Group and an AI-powered odds provider for esports betting and gaming has announced that they have partnered with GameScorekeeper, a leading esports data provider for betting, fantasy sports, and media. Their agreement will see the companies work together on products and distribution of their esports betting technologies.

The partnership

Their new partnership will see GameScorekeeper distribute Sportsflare’s AI-powered odds solutions. They have an impressive lineup of clients that will now receive Sportsflare’s data, companies like Pinnacle and DraftKings currently receive updates and data from GameScorekeeper.

As part of their agreement, GameScorekeeper will now distribute Sportsflare products like pre-match and in-play esports betting odds feeds, and also the first esports ‘Bet Builder’ solution in the market. This is set to be a major draw for online sportsbooks, as bet builders are hugely popular in traditional sports bets.

The products offered by SportsFlare

Sportsflare Odds: This is an odds feed offering that provides in-play and pre-match esports odds, scheduling, and settlement in over 300 markets for notable games such as CS:GO, League of Legends, and Dota 2 to name a few. It consists of player-level focus odds for top-tier matches, where real-time data is available with high integrity.

Esports Betbuilder: The first bet builder offering in esports that provides a pre-match bet builder API and widget for combining any set of outcomes (i.e., match, team, and/or player) into a unique betting market, which will support multiple titles and expand into more in-play bet builder options.

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Sportsflare is a B2B provider of esports odds for sportsbooks. Using their own AI technology and data services, they can improve betting experiences for esports fans with new and engaging markets. As a subsidiary of Tiidal Gaming Group, they are a part of a large organisation that owns many other major businesses across the casual and competitive gaming scene.


GameScorekeeper is a market-leading esports data specialist. They specialise in providing high integrity data and widgets to major industry players such as Pinnacle and DraftKings. They are one of the many analytics companies that are striving to provide the esports and gaming industries with more up-to-date and detailed data than ever before.

Comments from the companies

Max Polaczuk, Chief Executive Officer of Sportsflare wrote in their release:

“We’re excited about the partnership with GameScorekeeper. In particular, we see a massive opportunity to bring more esports titles, such as Valorant, to market by combining our solutions. We are obsessed with creating new experiences for esports betting, and this partnership helps us deploy those new experiences to millions of bettors in a relatively short time.”

In the same release, Marc Burroughes, Chief Commercial Officer of GameScorekeeper also added:

“Sportsflare has been a long-standing partner of GameScorekeeper and we’re delighted to extend our agreement further. Combining our powerful esports data services with market leading odds solutions and the industry’s first esports Bet Builder, represents a fantastic opportunity”.

By providing this sort of technology and software to traditional sportsbooks that may not cover major esports tournaments, the partnership will expand the reach of the esports market into other, less specialised sportsbooks.

Andrew Boggs

Since: September 11, 2020

Andrew is a Northern Ireland based journalist with a passion for video games. His latest hobby is watching people speedrun Super Mario 64 and realising how bad he is at platformers.

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