It has been a very busy period for the Malta-based casino games provider Swintt. Last week, the company tied up a licensing agreement with the Gaming Innovation Group and this week they have also secured a new deal, this time with the esports betting site Unikrn.
Unikrn burst onto the scene in the esports industry back in 2014 when the company, a collaboration between founders Rahul Sood and Karl Flores, was founded with a sole focus on betting on esports. Since then, Unikrn has established itself as one of the premier sites for esports betting, including bitcoin betting on a wide variety of esports tournaments and events.
Recently, Unikrn has been seeking ways to diversify its content for users and this new deal with Swintt forms part of that strategy.
Details of the Deal
The deal agreed between the two companies will see in excess of 50 Swintt gaming titles, distributed to Unikrn as the esports betting site seeks to diversify the range of betting options available to its customers, with a clear move towards offering the types of games you would generally tend to find in one of the many available online casinos.
Games included as part of the offer include online versions of a number of land-based titles, such as Master of Books, Heart of Earth and the company’s latest release, Panda Warrior.
Also included in the deal is access to Swintt’s gamification software SwinttGamify.
“Huge Market Share”
Speaking about the deal with Unikrn, Swintt’s CEO David Flynn stated:
“We are thrilled to announce this partnership with Unikrn, a growing brand with a huge market share in one of the upcoming betting verticals.”
“Our game portfolio will sit comfortably on their casino platform, and through SwinttGamify, we will be able to engage their player base with functionalities that echo the video games industry.”
From Unirkn’s perspective, vice president of the company’s online casino Ambika Zutshi added:
“We have been looking at new providers that can help push our offering to the next level, and Swintt have ticked all the boxes.”
“Asife from their localized content, we are thrilled to be able to offer games that have eSports themes, and gamification tools via SwintGamify will resonate with our core audience to offer an unparalleled experience.”
One of the most exciting aspects of the deal for Unikrn customers will be access to the in-game promotional products available through SwinttGamify, including their innovative responsible gambling initiative Play-It-Back.
In an interview with CasinoBeats, CEO of Swintt David Flynn explained the value of the Play-It-Back initiative.
“Swintt Play-It-Back has been created to help good causes around the world through enjoyable game play,” he explained.
“Research shows, [and] I have personally experienced, that giving to charity is generally a one-time event, or a series of events based around subscriptions.”
“It’s very difficult however to see the exact and direct impact that you are having on your chosen charity or good cause. Through Swintt Play-It-Back we aim to change this and ensure that players can see in real-time the positive impact their game-play is having for their chosen good cause.”