It was just hours ago that TimTheTatman was teasing which organisation he’d be signing with. Now, it has been officially revealed by the hugely popular streamer that he’ll be playing under the Complexity banner going forward. This is a huge win for the organisation, which already has a well established legacy in the competitive gaming space.
As the esports and content creation industries grow, the two are coming together much more frequently. These days, traditional esports and competitive gaming organisations are eager to sign modern, dynamic content creators. It’s a fresh stream of revenue for the organisations, and it’s an easily accessible method to acquiring a massive injection of followers on a rapid scale.
TimTheTatman x Complexity
TimTheTatman is one of the best streamers in the world – particularly by viewership. Recently, we reported on his dramatic transition away from Twitch in favour of YouTube Gaming. It was a monumental move for the streaming star, particularly as he left behind some seven million Twitch followers.
Although, it seems to have been a successful departure, as the vast majority of these followers have picked up on Tim’s YouTube content. Now, Complexity stands to benefit massively from the exposure that TimTheTatman will bring the organisation. However, it doesn’t end with TimTheTatman being a simple member of Complexity – he’s now officially a part-owner.
While details of the deal were not disclosed, there’s the suggestion of a sizeable investment from both parties. Ahead of the announcement, TimTheTatman revealed that he had been involved in discussions with many other organisations. In his attempts to find a digital home, he’d ultimately landed on Complexity.
The Content Creator Question
There’s an exponential rise in both the number of content creators in the market, and the success of content creators in the market. Today, the top-tier content creator is akin to an A-list celebrity in almost all aspects. They generate a huge following, sign multi-million dollar deals, and in some cases, appear in Hollywood movies.
So, it comes as no surprise to learn that many of the industry’s finest gaming organisations are looking to scoop them up. While the TimTheTatman x Complexity deal is one of the most potential-filled arrangements to date, it isn’t the only signing of its kind. For instance, in 2019, Nickmercs signed with FaZe Clan, bringing a huge following to the organisation’s door.
In March of 2021, Call of Duty League organisation New York Subliners signed Aydan as a content creator. This was somewhat revolutionary at the time, as with a few exceptions, CDL teams were exclusively competitive. However, Aydan’s rapid rise to fame and unparalleled skill in Warzone made him an easy target for esports headhunters.
Ultimately, as the industry – from esports betting to esports tournaments – expands, so too will the pool of world-class content creators. And, let’s be honest, there are dozens of organisations out there for them to join.