Ultimate Gamer, the esports community and tournament organiser has entered into a multi-year partnership with the online gaming marketplace Kinguin.
This new partnership will see an expansion of the Ultimate Gamer online store. By teaming up with an online gaming marketplace, they will provide their userbase with access to over 45,000 titles. Kinguin will also help the company expand their tournament presence by providing rewards like codes and discounts for players who compete in the Ultimate Gamer Arena.
Kinguin will also provide on-location support for Ultimate Gamer. Activations at Kinguin’s Esports Performance Center and Kinguin Esports Lounge in Europe, and at Ultimate Gamer’s Florida headquarters, have been planned but have yet to be put in place. The activations have been planned but the details on what exactly they will look like have yet to be announced.
Ultimate Gamer and Kinguin will also collaborate together to produce content that focuses on player improvement. They will be tips and tricks videos that will feature the upcoming ‘The Best Gamer on Earth’ competition hosted by Ultimate Gamer.
Ultimate Gamer is quickly becoming a major online gaming community, the company aims to blur the line between casual and competitive gaming. The community is not focused on one specific game or even genre, they are a multi-genre competitive esports community.
Ultimate Gamer brings players from around the world together to compete in a variety of different esports and casual video game titles to see who will be crowned ‘Best Gamer in the World’. It’s not just a title, if you register to take part in the multi-genre tournament you will be competing against a user base of 1.6 million players for a $1 million prize pool.
The community was created by Steve Suarez, who took interest in gaming in 2017. Steve, speaking in a press release about the recent partnership with Kinguin, wrote:
“The entire Ultimate Gamer team was blown away by Kinguin Esports Lounge and training center. Kinguin has done an incredible job fostering community and improving the quality of gaming for those who play games. In addition to powering Ultimate Gamer’s store, we plan to partner with Kinguin on physical events post COVID and unique content collaboration geared towards our shared audience of gamers.”
Kinguin is part of a growing number of online marketplaces that allow the after-market sale of game keys and software activation codes. Similar sites like cdkeys.com or G2A offer the same service of allowing 3rd party sellers the ability to trade/sell keys at a reduced price compared to traditional online storefronts like Steam or the Epic Store.
We have previously looked at the legitimacy of Kinguin and found that the company does do their due diligence and provides buyer protection for the majority of purchases on the site but as it usually goes, it is hard to recommend grey market online stores without advising buyers to do their research and make sure that they are safe when making any purchases online.
Kinguin Founder and CEO, Viktor Romaniuk Wanli wrote:
“Ultimate Gamer, with its fan base of 1.6m gamers, has done a tremendous job in providing value to its audience, and we couldn’t be more excited for this strategic collaboration with UG. Our combined efforts will introduce our 60m+ fans to unique experiences and a lot of special giveaways and discount deals on the latest blockbuster games out there.”
The partnership between these two organisations will undoubtedly be a successful one, they are both rapidly expanding organisations. Ultimate Gamer will be able to expand their capability and the range of products they can offer and Kinguin will gain a userbase of over 1.6 million who will be incentivised to shop at their marketplace.