The esports betting platform Unikrn has announced its expansion throughout Europe. The Seattle-based startup recently secured its Malta license, which will allow the company to start offering services across the continent.
New license accompanied by new partnership
The recently obtained Malta license will enable Unikrn to massively expand its wagering business. Moreover, the company has partnered with leading French betting operator RBP.
Best known for horse racing and sports betting, RBP draws in more than a million unique visitors each month.
“For a little over a year, Unikrn EU has been working with the Malta Gaming Authority to acquire our new license,” said Unikrn CEO Rahul Sood. “Malta has some of the highest regulatory requirements and processes, they are by every measure the gold standard and one of the most respected authorities for responsible and ethical wagering.”
The joint venture between the two organizations will be called Unikrn EU. Unikrn currently serves two countries – Australia and the UK – and the new development should add about 80 percent of Europe to the mix. The platform will allow real-money, as well as UnikoinGold betting.
“RBP will be a strong partner to Unikrn to help bring regulated, safe, and legal esports betting in markets across Europe, and we look forward to working with their exceptional team,” said RBP co-founder Emmanuel de Rohan Chabot.
UnikoinGold – the largest token sale in esports
The Europe expansion comes in the midst of Unikrn’s UnikoinGold token sale, the first cryptocurrency to hit the esports industry. The ICO has already seen massive success. It raised over $30 million USD in Ethereum in over 112 countries. According to the announcement, the token sale is “on track to be the single most successful and widely distributed token in the esports and gaming industry.”
The company hopes the new token will become an integral part of the competitive gaming industry.
“Through continued expansion of Unikrn, and with new industry partners, the UnikoinGold token is well-positioned to become the universal token for use in esports and gaming across the industry,” the announcement reads.
Many big players in the venture capital world have participated in the ICO, including Mark Cuban. The Dallas Mavericks owner has been with Unikrn since early in its life. Other notable investors were CoinCircle, Blockchain Capital, Pantera Capital, Brock Pierce, and Draper Dragon.
Unikrn – esports pioneer
There’s a good reason why Unikrn is such a big name in esports. The company has been near the top of the competitive gaming industry since it launched in 2014.
The organization has consistently expanded its presence by acquiring competitive teams and other industry startups and also introduced novelties in esports on an ongoing basis.
Last year, Unikrn put forth an initiative to bring esports and casinos closer together. By introducing esports to casinos, many industry members hope to attract the millennial crowd, a demographic that shows less interest in traditional casino games.
Unikrn also consistently strives to partner with other market participants. Through a recent pact with Betgenius, the company aims to launch an immersive betting platform.
The new UnikoinGold product and the company’s European expansion plans put it in a prime market spot.