Video Game Gambling Expands in the US as FansUnite Strikes Gameco Deal

Published: Sep 8, 2020

There is big news for fans of esports betting and skill-based iGaming in the United States with the news that one of the pioneers of skill-based iGaming products, Gameco, has announced a partnership with Askott Entertainment, a wholly-owned subsidiary of esports betting company FansUnite Entertainment Inc.

As part of the deal, FansUnite Entertainment will introduce Askott Entertainment’s esports iGaming platform, known as Chameleon, across the different regulated markets in the United States.

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30 Jurisdictions

The deal will be especially popular with FansUnite because GameCo hold an expansive number of gaming licenses in the notoriously fragmented and inconsistent US games market. With almost 30 licenses held for places including betting hotspots like Nevada and New Jersey, there is no doubt that this broad reach held huge appeal for the companies.

As part of the deal, Askott Entertainment will enable GameCo to become an official vendor of their Chameleon esports betting platform across all the states that the company holds licenses for, and this will include many different US-based casino operators.

“Integral Part”

Speaking about the deal, a FansUnite press release stated that the newly announced deal would give the company an ‘early mover advantage” within the evolving US esports and iGaming market.

The company also added that having an established presence within the US market, due to the fact it is a highly active market for iGaming and Esports, was “an integral part of the FansUnite strategy.’

Continuing the statement, the CEO of FansUnite Entertainment, Scott Burton stated:

“With this newly launched partnership, we are able to showcase our turn-key white label iGaming solution while officially launching our technology into the burgeoning US gaming market.”

“We are aware of the sizeable market that the US presents,” he continued, “and understand that esports is a key component to any traditional sportsbooks future betting offering. This partnership with GameCo is a significant inflection point for FansUnite and accelerates our plans to enter the US market by at least 6-to—12 months.”

“Turnkey Outsourced Solution”

CEO of GameCo, Blaine Graboyes also sounded very optimistic about the new partnership between the two companies, noting that his company was the original developers of skill-based video game gambling.

“We intend to carry our market leadership position in the US regulated market and provide the industry’s leading turnkey, outsourced solution for casinos and sportsbooks to offer esports betting,” he commented.

“Skill-based games and esports betting are one of the few growth opportunities in the US and we believe Askott provides the most capable and innovative platform for offering iGaming and esports betting.”

Figures Support Forecast

The latest figures from ESPN seem to show that the figures regarding betting in the United States do back up the belief of a largely untapped US market. Since the Supreme Court repealed the Professional and Amateur Sports Protection Act of 1992 in May 2018, more than $20 billion has been bet with US sportsbooks and betting services since.

It is clear that the United States fragmented market is one that sports betting and esports betting services, along with newly developed iGaming platforms view as a potentially lucrative one and it is no surprise to see companies in these fields joining forces to expand the offerings to US customers.

Featured Image Credits: © Askott Entertainment
Ian John

Since: August 10, 2015

Ian is a regular contributor to EsportsBets. Ian is well-versed in the world of esports betting and casino gaming and has written extensively on the online gambling industry. Ian brings fresh insight into all facets of gaming.

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