WINBET introduces esports gambling to Bulgaria thanks to UltraPlay Deal

Published: Feb 17, 2020

Bulgarian esports betting enthusiasts will be delighted to hear that B2B iGaming giants UltraPlay, have struck a deal with WINBET, an online betting website that specializes in offering betting opportunities to those based in Bulgaria.

The multiple award-winning esports product from UltraPlay will be available to customers through the WINBET platform, offering a broad and varied coverage of competitive esports games, pre-match betting and live odds. As such, this means WINBET will be one of the relatively few sports betting sites to offer an extensive esports betting service to Bulgarian customers.

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Esports Live Betting Model

The new deal will allow WINBET to actively target another demographic of bettors within the Bulgarian market and the fact that UltraPlay’s Hybrid eSports live betting model also offers access to real-time data, scores and quick settlement of bets, it means that these customers will receive fast, secure and expansive betting options across a wide range of tournaments in the esports industry.

UltraPlay have provided esports betting platform solutions for a number of top sports betting services across the globe, as can be seen from our review, which is another site that is powered by UltraPlay services.

The company has received a dozen accolades for its esports betting service over the last two years alone. Founded in 2010, the  UltraPlay received its latest award just a short time ago, for its eSports Betting Software at the International Gaming Awards 2020 event in London just a week or so ago.

This latest recognition came on the back of a brand new design for its website, which improved on the previous incarnation thanks to using the latest UX/UI design capabilities.

Rapidly Growing Sportsbook

Speaking about the agreement, Mario Ovcharov, the CEO of UltraPlay issued a statement that explained;

“We are delighted to announce our new partnership with one of the leading licensed operators in Bulgaria.”

“WINBET is a well-known and trusted brand with a rapidly growing sportsbook. We share a common. Bision for progress and long-term partnership, which will be bonded by esports as a new and exciting vertical for their players.”

Similarly, the CEO of WINBET, Tsvetin Yordanov commented;

“WINBET is a brand that has always tried to offer the very best and diverse content to its clients. In adding esports to our betting portfolio, I saw an opportunity to expand our market share by satisfying a newly emerging client demand, while continuing to follow our “brand way”.

“In order to achieve our goals we knew we had to find a reliable business partner, with a proven and successful product. I am very pleased that we found that partner in UltraPlay and I believe that this the beginning of a long and very successful partnership.”

Read Also: How to Open a Bet365 Account

Expanding WINBET Services

The latest addition of esports to its range of services means that WINBET offers an extensive range of betting opportunities across Bulgaria, including a number of casino lounges across the country, and a wide range of online betting opportunities including online casino, poker, virtual sports betting and standard sports betting.

Images courtesy of UltraPlay

Ian John

Since: August 10, 2015

Ian is a regular contributor to EsportsBets. Ian is well-versed in the world of esports betting and casino gaming and has written extensively on the online gambling industry. Ian brings fresh insight into all facets of gaming.

See all articles from this author

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