Mobile peer-to-peer betting form ZenSports has struggled to find sports betting opportunities to offer to its customers during this period. So much so that the company has joined the ranks of esports betting sites thanks to a recent site upgrade.
Starting from April 16, customers that have downloaded the ZenSports mobile app will now be able to bet on two major esports, League of Legends and Counter Strike: Global Offensive.
Until now, the ZenSports app had just been focused on traditional forms of sports betting, focusing on professional and collegiate-level games across a total of 36 sporting leagues across the globe. In addition, punters could also bet on daily fantasy sports tournaments.
However, despite a buoyant February, which Co-Founder and CEO of ZenSPorts, Mark Thomas, called “our best month ever”, the bottom fell out of the market when a massive number of sporting fixtures and tournaments were cancelled in the wake of the pandemic.
Speaking about the dearth of sports from March onwards, Mr Thomas stated “It was certainly a challenging situation to be faced with last month,
“But we’re a scrappy, resourceful startup. Unlike larger companies that would have a tough time of adjusting, we were able to move quickly to stay relevant and continue offering our customers a great betting experience in our app.”
As if to exemplify this, ZenSports worked with Prime Trust LLC over a period of just three weeks in order to offer fiat deposits and withdrawals in its mobile app. Their efforts to get esports up and ready on the app have been even more impressive, with just aa fortnight of work taking place before the first esports betting on League of Legends and Counter-Strike: Global Offensive went live on the site.
Customers in 90 Countries
Mr Thomas company is not like a standard esports betting site. Instead, it matches punters with available markets from other bookmaking sites. As Mr Thomas explained recently:
“Basically anybody can come in and create and accept sports bets with anyone else in the world outside the US.”
“And our marketplace just basically acts as the conduit, matching both sides of a bet up together without the need for a bookmaker.”
The company have apps available for both Android and iPhone and there are plans for a web-based browser service for customers that do not want to use mobile services, which is due to be released later this year.
In addition to facilitating betting between peers, ZenSports has also moved into the market of cryptocurrency, offering its own crypto Sport on the app. Users can purchase this currency to bet with and when they do then they have the fees they pay to bet reduced.
As such, ZenSports could become another provider that offers esports betting using cryptocurrency, something which is a particularly hot topic at the moment in many parts of the world, particularly Asia, Europe and North America.
Given the impact recent events has had on the sports betting industry, Esports betting is handily placed to fill the void left in the market and has been doing so admirably. As such, ZenSports move into the esports betting industry could not have come at a better time.
See also: How do I open a Betway Account?