Riot Extends KitKat Partnership to VCT EMEA and Game Changers EMEA
Riot Games has expanded its longstanding collaboration with Nestlé’s KitKat brand to Valorant Esports in Europe, naming it the official partner for VCT EMEA and VCT Game Changers EMEA throughout the 2026 season.
Announced on January 13, 2026, this marks KitKat’s first venture into Riot’s Valorant ecosystem, building on a six year LEC partnership that began in 2020 and was extended for three years in January 2024, covering LEC, EMEA Masters, and regional leagues into 2026. Financial terms remain undisclosed.
The deal aims to energise fans and players alike, aligning KitKat’s “Have a Break” ethos with the high level action of Valorant.
Broadcast Breaks and Fan Activations
KitKat integrations feature throughout broadcasts with “fun advertisements,” in-game break segments during halftimes, technical pauses, tactical timeouts, and overtime offering lighthearted content to reset after clutch moments like spike plants and side switches.
Additional promotions span video content, social media, online marketing, LAN events, and fan focused activities.
At the VCT EMEA Stage 2 Finals in Madrid, expect KitKat branded thundersticks, signage, merchandise, and on site events. Exclusive event kits will enhance the experience.
Season Kickoff and Viewing Details
The partnership debuts at VCT EMEA Kickoff (January 20–February 15, 2026) in Berlin’s Riot Games Arena, awarding three slots to VALORANT Masters Santiago via Stage 1 and 2 tournaments (introducing Play-Ins).
All matches stream live on VCT EMEA’s Twitch (twitch.tv/valorant_emea) and YouTube channels.KitKat joins Red Bull and Sony INZONE in Riot’s multi-year VCT lineup, amplifying EMEA’s premier women’s and open circuits for global audiences.
Since: October 29, 2025
