Dignitas Teams Up with ExtraMile for Fortnite Road Trip Adventure
North American esports powerhouse Dignitas has partnered with convenience chain ExtraMile on an immersive Fortnite road trip campaign, featuring the org’s content creators travelling from Phoenix, Arizona, to Los Angeles, California.
Announced January 23, 2026, the initiative blends on the road content creation with in-store activations and a fan event at Riot Games Arena during the LCS opening weekend.
Road Trip Itinerary and Activations
Creators will produce daily Fortnite content while hitting key stops:
- Flagstaff, Arizona: ExtraMile store activation
- Zion National Park: Scenic content pitstop
- Las Vegas, Nevada: Additional ExtraMile activation
The journey culminates at Riot Games Arena for an LCS tailgate, including a player meet and greet. Post trip, a Twitch stream will unveil the final video, pulling back the curtain on production.
Partnership Vision
“We’re excited to work with ExtraMile to bring fans unforgettable, community first experiences,” said Jake Clements, Dignitas VP of Partnerships. “The focus on customer experience aligns so well with our initiatives of providing premier gaming opportunities to our fans.”
The collab aims to fuse esports content with real world fan engagements, targeting gamers nationwide for ExtraMile.
Dignitas Enters Turbulent LCS 2026 Season
Dignitas kicks off the LCS 2026 Lock-In (one of eight teams) against LYON in Swiss Stage on January 25.
Visa woes sidelined starters Ian ‘FBI’ Huand and Lee ‘igNar’ Dong-geun, prompting temporary subs David ‘Mobility’ Rigley and Brindon ‘Breezy’ Keesey.
Since: October 29, 2025
