100 Thieves Roobet: NA Powerhouse Re Enters CS2 Arena with Blockbuster Sponsorship
North American esports juggernaut 100 Thieves is charging back into Counter-Strike 2 (CS2) competition, unveiling a fresh roster backed by a landmark multi year alliance with Roobet. As the presenting and naming rights sponsor, Roobet elevates the squad to “100 Thieves Roobet,” reigniting the org’s presence in a genre defining title after a five year hiatus.
This deal stands as one of the most substantial in 100 Thieves eight year legacy, fueling a strategic leap across the Atlantic. Central to the expansion, a state of the art training center in Serbia, doubling as a creative nexus for CS2 streamers and influencers worldwide.
“CS remains the bedrock of competitive gaming, and CS2’s launch has ignited a global renaissance,” shared Jacob Toft-Andersen, 100 Thieves President. “With Europe as the epicenter, planting roots there ensures we’re all in. Teaming with Roobet means crafting a legacy fans will champion.”
Echoing the sentiment, Roobet’s Director of Partnerships Allen Temiz remarked: “Our core crew bonded over online CS battles this collab with 100 Thieves is pure nostalgia. Debuting 100 Thieves Roobet transcends commerce; it’s a heartfelt nod to our origins.”
Gentlemen, we’re back in Counter-Strike. https://t.co/5s8OL7t7fH
— 100T Nadeshot (@Nadeshot) November 10, 2025
Community Focus and Brand Evolution
Beyond the battlefield, the partnership emphasizes upliftment. Each roster reveal triggers a donation to a charity selected by the player, with further gifts tied to seasonal triumphs, amplifying impact across the CS ecosystem.
Launched in 2017 by ex pro gamer Matthew “Nadeshot” Haag who himself boasts a Roobet tie up. 100 Thieves has carved a niche in VALORANT and League of Legends triumphs, though it recently bowed out of the latter. Its prior CS:GO foray ended in 2020 amid operational hurdles. This revival aligns with broader horizons post 2023’s GameSquare-FaZe Clan merger, alongside alliances with titans like Lexus, AT&T, and Razer.
Roobet, a crypto driven casino and betting platform thriving in Canada, Mexico, Europe, and South America, joins the fold sans any wagering streams or betting plugs on 100 Thieves’ platforms keeping the focus squarely on the game.
Welcome to the Roobet Family @100T_CS 🦘 https://t.co/CLRzpkRuYF
— Roobet (@Roobet) November 10, 2025
Since: October 29, 2025
