Cloud9 Teaming Up with XBorg for AI-Powered Fan Magic
Cloud9 has just taken fan engagement to a whole new level. They’ve just announced a new partnership with XBorg, this slick Web3 developer platform all about the AI wizardry. The goal? Load up Cloud9’s Club9 platform with branded swag that’s all about making every fan feel like VIP. Think targeted campaigns, gamified rewards and content that hits just right. If you’re a C9 die hard, 2026 is going to be the best birthday every day.
This collab is straight fire for bringing orgs and their communities closer than ever before. Not so much with the one size fits all vibes, XBorg’s dropping his FanBase Copilot right into the heart of Club9. It’s an A.I. monster built to elevate challenges, deliver epic rewards and crank the interactivity up to 11.
Meet @Cloud9, our newest partner.
We’re teaming up to take their fan experience to the next level with FanBase. pic.twitter.com/vrfuaWiQTr
— XBorg (@XBorgHQ) November 13, 2025
C9’s Take
Jonathan Tran, Cloud9’s President and resident hype machine, couldn’t hold back his excitement. “At Cloud9, our community has always been at the heart of everything we do,” he spilled. “Partnering with XBorg allows us to take that connection even further and empower Club9 to deliver more personalised, rewarding, and interactive experiences to our fans. Cloud9 has always pushed boundaries in how we engage our community, and I am excited to show fans what we’ve been preparing for 2026.”
XBorg: The Esports AI Whisperer
XBorg isn’t new to this rodeo. They’ve been stacking wins in 2025, linking up with heavyweights like Evil Geniuses and JD Gaming to whip up killer fan apps. It’s all about that Web3 flair mixed with AI smarts, making esports feel fresh and futuristic. For Cloud9, it’s a perfect match.
AI’s Sneaking Into Every Corner of Esports
Cloud9 is no stranger to AI partnerships, they have already partnered with Theta Network on Nimbus, a branded chatbot that focuses on chatting with fans.
The trend is bigger than just Cloud9, though. Theta is partnering with 100 Thieves, while NRG has their “Volt” AI bot offering advice. Evil Geniuses rolled out “Meesh,” an AI mascot that is both cute and chaotic, and Dignitas is showcasing “Digi,” their go-to AI agent, for well, everything.
Even hardware is getting involved, Razer unveiled Project AVA at CES 2025, an AI esports coach that provides real time help tips to sharpen your skills during a match. It is like having a personal trainer in your headset.
Since: October 29, 2025
