BLAST Signs Multi Year Brawl Stars Deal to Esports with $2M Prize Pool
BLAST has sealed a blockbuster multi year partnership with Supercell, taking full commercial rights to the Brawl Stars esports ecosystem and launching 32 annual broadcasts, arena spectacles, and a $2 million prize pool across five regions capping with World Finals in Q4 2026.
BLAST 🤝 Brawl Stars
A new era of @Brawl_esports starts NOW.
We’re teaming up to deliver a massive global competition circuit with:
📺 32 broadcast days a year
🏆 $2M prize pool
🎙️ Expanded studio + talent lineup
🏟️ Arena shows & new broadcast innovations pic.twitter.com/OkTt0yNBsX
— BLAST (@BLASTEsports) December 11, 2025
Ambitious Calendar
The revamped circuit spans EMEA, North America, South America, APAC, and China, reaching 190 countries. Expect two powerhouse splits:
- Spring Split: 3-month online season → Top teams to standalone LANs + Regional Finals
- Brawl Cup: First LAN Finals confirmed for May 2026
- Summer Split: Another 3-month online grind → LANs + Regional Finals
- LCQ: Last Chance Qualifier for non-qualified squads
- World Finals: Q4 2026 grand finale for ultimate glory
BLAST promises upgraded studios, expanded talent, and broadcast innovations to match Brawl Stars’ fast growing fanbase.
Execs Hype the “New Era” Leap
BLAST Chief Business Officer Leo Matlock: “Brawl Stars has one of the most passionate, engaged and global fanbases… This multi-year commitment enables us to innovate around formats, storytelling, standalone live events and broadcast.”
Brawl Stars Esports Manager Kim Jensen: “It’s been seven years… we’re proud of that, but we need to keep taking big swings.”
Supercell’s Frank Keienburg echoed the thrill: “Entering a new chapter… with our new friends from @BLASTEsports
! I’m excited!”
Since: October 29, 2025
