BETER Bolsters U.S Expansion with Florida Vendor Registration
BETER, a leading provider of live streaming, real time data, and odds for fast paced esports and sports betting, has secured vendor registration in Florida, marking another milestone in its U.S expansion strategy.
The registration enables BETER to introduce its innovative fast betting content, including the popular Setka Cup table tennis tournaments, to Florida bettors through a partnership with Hard Rock Bet, a trusted sportsbook platform. The company also plans to launch its ESportsBattle tournaments in the state soon, further enriching the betting experience for local players.
Valeriia Tarchynska, BETER’s Chief Legal Officer, emphasized the significance of this achievement, stating, “Securing vendor registration in Florida underscores our robust regulatory strategy and the expertise of our legal team in navigating the complex U.S. market. We’re thrilled to collaborate with the Seminole Tribe of Florida dba Seminole Gaming, whose support was instrumental in this process.”
This move follows BETER’s earlier successes in the U.S, including vendor registrations in New Jersey and Colorado, where it has already launched ESportsBattle and Setka Cup with bet365. The company’s focus on regulatory compliance and high integrity products has positioned it as a trusted partner in tightly regulated markets.
BETER’s CEO, Gal Ehrlich, highlighted the strategic importance of the Florida market, saying, “Partnering with Hard Rock Bet allows us to deliver our next gen betting content to a vibrant market with strong long term potential. We’re excited to bring Florida bettors access to our dynamic esports and sports offerings.”
With a growing portfolio that includes over 11,000 monthly events across sports like table tennis, basketball, and cricket, BETER continues to solidify its position as a global leader in fast betting content. The company’s recent accolades, including the Esports Betting Supplier award at the EGR B2B Awards 2025, further underscore its industry leadership.
As BETER expands its footprint in the U.S., it remains committed to delivering cutting edge betting experiences while upholding the highest standards of integrity and regulatory compliance.
Since: October 29, 2025
