Fnatic Exploring Potential $100 Million Sale or Investment
London based esports giant Fnatic is reportedly considering a partial or full sale of the organisation, with a potential valuation of around $100 million (approximately £75 million).
According to a December 19, 2025, report by Sky News journalist Mark Kleinman, the organisation has enlisted sports advisory firm Oakwell Advisory to gauge interest from prospective buyers following inbound approaches.
The move is described as strategic rather than driven by financial distress. Fnatic founder and CEO Sam Mathews told Sky News: “As a global leader in competitive gaming, we are constantly evaluating strategic opportunities to scale our international footprint and enhance our performance capabilities. We remain open to exploring various financing options that align with our long-term vision for the continuous growth of esports and gaming.” Interest has reportedly come from sports investors seeking a premier esports brand and media companies aiming to engage younger demographics. Options on the table include minority investments or a complete takeover.
Founded in 2004 by Sam Mathews and his mother Anne, Fnatic is one of the most storied names in esports. The organization made history by winning the inaugural League of Legends World Championship in 2011 and has claimed multiple regional titles across games. It boasts major successes in Counter-Strike (including three Majors between 2013 and 2015) and recent triumphs in Valorant, such as victories at VCT LOCK//IN and Masters Tokyo in 2023, plus a strong showing at Valorant Champions 2025.
Beyond competition, Fnatic has diversified revenue through its pioneering Fnatic Gear hardware line, which sold over one million units before its performance division was integrated into Sony’s INZONE brand earlier in 2025. The organization operates near break even thanks to robust sponsorships and partnerships. a rarity in an industry where many teams operate at a loss.
While the reported $100 million figure has sparked debate in esports communities (with some viewing it as ambitious given recent market trends and Fnatic’s mixed results in certain titles), it reflects the enduring value of its brand, franchised league slots (including in the LEC and VCT EMEA), and global presence with offices in London, Berlin, and Tokyo.
As of late 2025, discussions remain exploratory, with no deal confirmed. The potential transaction underscores ongoing interest in established esports properties amid efforts to professionalize and expand the sector.
Since: October 29, 2025
