Galatasaray Inks PUBG Mobile Sponsorship
Turkish sports powerhouse Galatasaray has officially partnered with PUBG Mobile in a new sponsorship agreement, mixing its traditional football legacy with the booming mobile esports scene.
The deal, first announced earlier this month, expands Galatasaray’s commercial reach into mobile gaming, where PUBG Mobile developed by Tencent’s Lightspeed Studios dominates with massive player bases and viewership in Turkey.
Signing Ceremony Set for Tomorrow
The formal ink drops January 14, 2026, at 12:00 in the Press Conference Room at Ali Sami Yen Sports Complex Rams Park, Istanbul.
galatasaray.org
Full Agenda:
- 11:00: Registration & Reception
- 12:00: Ceremony Kickoff
- 12:05: Speech by PUBG Mobile Turkey Country Manager Can Gürsu
- 12:15: Speech by Galatasaray VP Niyazi Yelkencioğlu
- 12:25: Agreement Signing
- 12:30: Media Q&A
Media accreditation closes tonight at 21:00 via [email protected].
Key Activations for Fans
Under the partnership, PUBG Mobile unlocks sarı kırmızı colours for indefinite in game use by Galatasaray supporters a permanent nod to the club’s iconic palette.
Financial terms and full duration remain undisclosed, aligning with trends in mobile esports sponsorships where activations prioritize fan engagement over public figures.
Galatasaray’s Esports Empire Meets PUBG Power
Galatasaray, famed for football triumphs, has aggressively built esports arms across League of Legends, VALORANT, Counter-Strike, Free Fire, and now PUBG Mobile spanning PC and mobile.
PUBG Mobile, global since 2018, boasts a thriving Turkish scene, making this a natural fit as traditional clubs chase younger, mobile first audiences.
The buzz is real, Galatasaray’s announcement racked up 14K+ likes, though some fans vent frustrations amid club drama.
This pact underscores surging mobile esports investments from sports giants, positioning Galatasaray for deeper in game integrations and fan loyalty wins.
Since: October 29, 2025
