GG.Bet Extends Partnership Deal With Esports Giants Natus Vincere

Published: Jan 26, 2024 - Last Updated: Jan 30, 2024

Esports betting site GG.Bet has announced that it has agreed to extend its partnership agreement with the popular esports org Natus Vincere (Navi).

The new deal will extend their collaboration into the remainder of 2024 and will see the two parties work together on several online projects, including specific content creation for fans, as well as a series of offline projects.

Subsequently, the aim will be to boost the profile of both companies within the esports and esports betting industries.

The extension of GG.Bet’s and NAVI’s partnership marks another step from GG.Bet towards becoming the most popular CS2 betting firm, alongside their other business relationships with BLAST Premier and Vitality.

Earlier this month the website announced their partnership with BLAST Premier, which are one of the most popular tournament organizers in the space, and became the company’s exclusive betting partner for the 2024 circuit.

Before GG.Bet, esports betting site unikrn was BLAST’s official betting partner, having signed a multi-year global betting partner deal with BLAST in Match 2023 before ceasing to trade in Oct. 2023.

GG.Bet is already one of the biggest esports betting websites in the world, but they continue to innovate and distinguish themselves from other competitors in the space.

GG.Gathering in Rio

The news is not unexpected given that both companies enjoyed a healthy relationship across 2023, which benefitted both organisations.

In Spring 2023, the two companies were heavily involved in the GG.Gathering which was held in Rio de Janeiro in Brazil.

At that event, members of the public and fans of Natus Vincere were able to attend the event, meet Natus Vincere’s roster of players and get pictures and autographs with their favourites.

ggbet showmatch navi
Image: GG.Bet

In the summer, GG.Bet organised a show match between Natus Vincere and one of their great rivals and one of the top CS2 teams in the world, Team Vitality.

This friendly clash between the two teams proved to be another hit with esports and esports betting fans.

Across 2023, the two companies also collaborated on many streaming and video shows. That included reviews of the team and players, and interviews with key Natus Vincere staff and team members.

These shows can be seen on the GG.Kibersport YouTube Channel.

67 Million Fans

Speaking about the renewal of the partnership for 2024, GG.Bet released a statement that read:

“The projects we are working on with Natus Vincere will help to promote esports around the world.

“We are also seeing awareness of the GG.Bet brand growing constantly among our target audience, which is very encouraging indeed.

“In 2003, we were able to reach over 67 million esports fans with our joint projects.

“We will continue to work on ground-breaking events in formats the industry has never seen before in 2024.”

In response, Oleksii “XAOC” Kucherov, Natus Vincere’s Director of Operations stated:

“We greatly value our longstanding relationship with GG.Bet. Their support since 2021 has helped us to achieve numerous successes in major tournaments, such as BLAST Premier: World Final 2021 and PGL Major Stockholm 2021.

“We also organised a range of online and offline events together…At its peak 70,000 people were watching the NAVI show match against Vitality, which I think is an incredible achievement.”

“In 2024, together with GG.Bet, we will continue to develop these kinds of initiatives for our supporters, while making them bigger and better.”

Fans can expect more exciting video and streaming content, offline events as well as press conferences and specialist events at certain esports tournaments.

Ian John

Since: August 10, 2015

Ian is a regular contributor to EsportsBets. Ian is well-versed in the world of esports betting and casino gaming and has written extensively on the online gambling industry. Ian brings fresh insight into all facets of gaming.

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