Red Bull Gives Wings to MLBB M7 World Championship in Landmark Partnership
In a major boost for mobile esports, Red Bull has officially teamed up with MOONTON Games as the Official Energy Drink of the Mobile Legends: Bang Bang (MLBB) M7 World Championship. Announced on January 8, 2026, this marks the iconic energy drink brand’s first-ever collaboration with the prestigious M Series tournaments.
The M7 will soar to new heights in a historic partnership with @redbull! This milestone marks the world’s leading energy drink brand’s first collaboration with the M Series. #GivesYouWiiings #RedBullXMLBB #MLBB #M7 #MLBBEsports #LetTheWorldSeeUs pic.twitter.com/DW5cSzCPQc
— MLBB Esports Official (@mlbbesports_en) January 8, 2026
The partnership focuses on elevating the fan experience rather than in game competition, infusing the event with the signature “World of Red Bull” through high energy live activations, entertainment, and immersive zones. Red Bull aims to connect fans worldwide through shared passions for competition, adrenaline, and unforgettable live moments echoing its legendary involvement in traditional sports like Formula 1.
The M7 World Championship, running from January 3 to January 25, 2026, in Jakarta, Indonesia, is currently in its thrilling Swiss Stage, with the Knockout Stage set to kick off on January 18. The tournament features top teams from across regions battling for a $1 million USD prize pool.
Red Bull’s contributions shine brightest in the event’s fan-facing areas:
- M7 Carnival — A vibrant three day festival packed with live music, creator meet and greets, and DJ sets. Red Bull will headline exclusive performances by popular local artists, including soulful hip-hop acts Jemsii and Naykilla, alongside Dipha Barus and DJ VILOID lighting up the main stage.
- M7 Gaming Ground — An interactive esports playground where fans can dive into competitions, try hands on gaming challenges, and soak up tournament vibes. Highlights include:
- A branded Red Bull Energy Zone with live shows and a Red Bull Bar offering both alcoholic and non alcoholic drinks.
- An Entertainment Arena featuring the iconic Red Bull Event Car and a dedicated Gaming Zone that mirrors the intensity of pro level play.
- Opportunities for attendees to win prizes and get a close up view of the main M7 stage action.
Ringo Lung, MOONTON Games Senior Regional Esports Sales Manager, expressed enthusiasm about the collaboration: “This partnership reflects our shared ambition to elevate the live spectacle of gaming and esports ecosystems. Together, we’re crafting experiences that rival traditional sports in scale and excitement, leveraging Red Bull’s proven expertise in blending competition with immersive cultural and live performances.”
MOONTON Games summed up the vibe perfectly with their tagline: “Giving Wiiings to the M7 celebrations.”
With MLBB standing as one of the most watched mobile esports titles globally (topping charts in 2024 according to Esports Charts), this Red Bull partnership signals the growing mainstream appeal of mobile competitive gaming and promises to make the M7 World Championship an even more electrifying spectacle for fans on site and around the world.
Since: October 29, 2025
