Sports and esports betting site Stake.com has agreed terms with the Ultimate Fighting Championship (UFC) as its official betting partner in the emerging markets of Asia and Latin America, it has been revealed recently.
The world’s largest cryptocurrency sports betting and gaming company will now be able to focus its efforts on promoting its brand across Asia and most of Latin America, with the exception of Brazil.
To help them with this, they have agreed on a deal with UFC Middleweight champion Israel Adesanya to become a Stake.com global ambassador.
Adesanya was involved in UFC action this past weekend when he was defeated by the Light Heavyweight champion Jan Blachowitz in an attempt to become a rare double-weight world champion within the organisation.
“Massive UFC Enthusiasts”
Speaking about the agreement this week, Milan Jovancevic, the public relations manager at Stake.com revealed that UFC was incredibly popular in his organisation when he remarked:
“All of us at Stake are massive UFC enthusiasts. We’re excited to partner with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion.”
“We could not be more thrilled with all the unique possibilities this partnership unlocks for both Stake players and UFC fans.”
Part of the deal will see Stake.com working with the UFC and its existing partners to improve the UFC betting experience. They will achieve this by launching a series of exclusive promotions for UFC fans, a well as offering a range of other enticements including VIP experiences.
Stake.com will also produce a number of exclusive social and digital media content items that will feature some of the most well-known and respected UFC competitors.
The deal was announced on the 3rd March, just before the much-hyped UFC 259 fight night which took place in Las Vegas this past weekend, which (as already mentioned) featured the Blachowitz V Adesanya bout as its headline event.
“Innovative Gaming Experience”
Speaking about the deal, the UFC Vice President of Global Partnerships, Nick Smith, commented:
“We’re thrilled to partner with an exciting and emerging platform like Stake.com to offer our fans exclusive digital and social content to our fans, as well as an innovative gaming experience.”
“UFC prides itself on being innovators, and Stake.com is a unique way for fans to experience the action and excitement of UFC.”
With over 625 million fans, 142 million followers on social media and a roster of MMA fighters that comes from all over the world, the deal with the UFC is a further feather in the cap for Stake.com as they seek to establish themselves as the pre-eminent cryptocurrency sports and esports betting service around the world.
With 900 million households across the globe accessing at least one of the 40 different UFC events held each year, Stake.com will be hoping this added exposure in Asia and Latin America will help further cement their industry-leading position.
However, given the great following that the UFC and MMA has in Brazil, it is a little surprising that Stake.com could not secure a deal with the Brazilian market included.
Featured Image Credits: Stake.com