FaZe Clan To Collaborate With DraftKings To Make NFL Content for 2025 Season
Esports, gaming, and lifestyle brand FaZe Clan has entered a content agreement with sportsbook DraftKings Inc. for the remainder of the 2024 NFL season. The collaboration was announced via FaZe Clan’s parent company GameSquare Holdings on Oct. 16 ahead of Week 7 of the NFL.
As part of this collaboration, FaZe talent, including Ricky “Banks” Bengston, Adapt, Swagg, and YourRAGE, will livestream their NFL picks each week, partnered with DraftKings, giving real-time insights into each game, and highlighting the season’s most exciting matchups.
Beyond this, as per the GameSquare Holdings release, DraftKings and FaZe will also consider opportunities for DraftKings to be promoted in connection with FaZe Fridays, the weekly franchise series hosted by FaZe talent.
FaZe Fridays features and stars the internet’s favorite gamers, creators, and streamers. In its debut season this year FaZe Fridays has brought in 114 million viewer minutes, making it one of the most-watched weekly gaming tournaments around.
The crossover between FaZe Clan, DraftKings, and the NFL isn’t the first time esports, streaming culture, and the NFL have crossed paths. Complexity Gaming, one of the most recognizable names in North American esports, was part-owned by Dallas Cowboys owner Jerry Jones until March 2024.
The new content agreement is also the latest part in an expanding relationship between DraftKings and FaZe. In 2021, DraftKings become the official sports betting, fantasy, gambling, and free-to-play sponsor or FaZe. In May, FaZe Clan partnered with DraftKings president Matt Kalish to form FaZe Media, a “creator-led IP and internet media company.”
However, FaZe Clan’s latest partnership with DraftKings might be overshadowed by another recent signing by the sports bookmaker – On Wednesday, DraftKings announced that NBA Hall of Famer Shaquille O’Neal was its newest brand ambassador.
DraftKings Inc. is a digital sports entertainment and gaming company created to be the “Ultimate Host” and fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming, and digital media. Check out our DraftKings Review for more information.
GameSquare is a media holding company focusing on connecting with Gen Z, Gen Alpha, and Millennial audiences. With brands such as FaZe, Zoned, Code Red Esports, and Sideqik under its mantle, it boasts an estimated audience reach of one billion digital natives. Its largest investors include Dallas Cowboys owner Jerry Jones and the Goff Family.
