Kaitlyn “Amouranth” Siragusa is one of the most popular and controversial streamers on Twitch, but how did she get so popular?
She began her online career as a cosplayer and costumier back in 2010. She created her own cosplays of popular gaming, comic book, and other pop culture characters. It didn’t take long before she was scouted by the Houston Grand Opera and Houston Ballet in Texas, US, her home state.
She went on to work for the theatre companies as one of their in-house costumiers creating clothes for theatre and ballet productions. She then moved on from costuming at regional theatres and founded her own company.
She founded a cosplay character company for children’s entertainment in 2015 and has gone on to appear twice on Discovery Network’s “The Little Couple” as well as features on several local news stations.
Amouranth rise in popularity
Her real path to popularity began in 2016 when she started streaming on Twitch. While she was a known personality in the cosplaying and costuming world, she did not have the biggest online presence. She mainly used her website and social media accounts to advertise her cosplaying career as well as her appearances at gaming and comic conventions.
She started her channel in 2016 with a focus on her passion for cosplay. At the time she started, she was streaming under the generic Creative category on Twitch. The company later renamed this section IRL and then broke it down into 10 different sub-categories. Amouranth is most well known for the Just Chatting sub-category where streamers do not play games, instead, they chat to their fans and generally talk without the need to play a game.
Since then, she has done a mixture of real-life streams like cooking, ASMR, animal streams, and Just Chatting. Her real claim to fame (and infamy) came from the so-called “Hot Tub Meta”. On her hot tub streams, she might play video games like Mario Kart, maybe write the names of donors on her body, or do tarot readings for her viewers and she does all of this from the comfort of a hot tube while wearing bikinis. This sort of content has expanded her popularity and her Twitch donations.
Amouranth twitch stats
Her success has netted her over 3.6 million followers on Twitch, with streams that can reach over 16,000 concurrent live viewers. In fact, in March 2021 she overtook Pokimane as the most popular female Twitch streamer. That would make her one of the highest paid twitch streamers in 2021. Amouranth’s net worth is estimated to be around $2 million.
Amouranth Hot Tub streams and twitch bans
Some of Amouranth’s most popular Twitch streams are her hot tub streams. These sorts of streams are allowed according to the rules set out by Twitch; they state: “streamers may appear in swimwear in contextually appropriate situations.”
This means that she can wear a bikini if she is in a hot tub, beach, or pool. Many have criticised this sort of stream as deliberately exploiting a loophole in the rules, but if Twitch allows it, it can stay.
Despite finding loopholes in the system Amouranth has had a few Twitch bans. The first came in September 2019. While playing with her dog, she had a wardrobe malfunction that led her to accidentally expose herself. Within 12 hours, admins on Twitch had banned her account. She was removed from Twitch for 3 days and then had her account reinstated.
In March 2020 she was banned for a second time, writing in her Discord chat, she said:
“I have been told that I’m being suspended for something that happened during a gym stream last week. I haven’t seen the vod yet… Waiting for them to show me so I can appeal. I don’t have much more information than that. The longest it can be is three days.”
Her third ban came two months later in May of 2020. No official reason was given, and her account was reinstated within 24 hours of the ban being put in place.
The recent controversy
In June of this year, Amouranth and Indiefoxx, two female streamers who had been broadcasting ASMR streams from their beds were banned by Twitch. Both of their streams featured them licking a microphone while wearing what appeared to be the TikTok-famous leggings.
Twitch declined to state the reason behind the bans, but most assume that it is because of their restrictions on “sexually suggestive” content. These restrictions ban “erotic dances,” showing sex toys for purposes other than education, and perhaps most relevant in this case, posing in ways that “deliberately highlight” a person’s “breasts, buttocks, or pelvic region.”
The real issue in this scenario is the fact that Twitch has not yet set firm guidelines in place for what can and cannot be done. The wording seems intentionally vague and open to interpretation. As of writing, both creators had had their bans lifted but with the general Twitch audience split in the middle between fans and detractors, it seems like the future for Amouranth and similar streamers is still up in the air.
How does Amouranth make money?
It is reported that Amouranth has a net worth of $2-7 million. So, how does the controversial streamer earn money?
Well, it certainly isn’t through Twitch advertising. While she is still streaming on Twitch, the company has suspended advertising on her channel. Amouranth claimed that she is now losing out on around 35 – 40 thousand dollars every month due to the suspended advertising. Despite this revenue stream being cut off, she still has a significant monthly income. Let’s break down some of the ways that she makes money.
- Twitch and Youtube
While Amouranth can’t make money from advertising on the streaming platform, she can still earn money from Twitch. Like most partnered game streamers, she makes money from paid subscriptions and donations. In fact, she has over 19,000 subscribers, the 22nd highest subscriber count on the site.
Amouranth also has several YouTube channels. Her main channel is dedicated to shopping hauls, where she tries on different items. Another one of her channels is dedicated to ASMR, and the final channel is focused on clips from her streams and short blogs. All of these YouTube channels are monetized and earn her a decent amount of money.
- Brand deals and affiliate links
A significant portion of her net worth comes from the deals she signs with major brands and organizations. While there is not much information available about the exact figures that Amouranth has been paid for her endorsements, it certainly wouldn’t be cheap. She has partnered with the gaming focused energy drink brand G FUEL and meal replacement company Huel.
Amouranth is also very popular on OnlyFans. In a recent interview with Ethan Klein on the H3H3 podcast, she said that she made over one million dollars from her Onlyfans in June. In fact, she claimed that her recent ban from Twitch fueled the growth in OnlyFans subscribers.