Betting Markets Guide


What is a Betting Market?

A betting market refers to any opportunities to place wagers on the outcome of an event. Betting markets include well-known betting platforms like sports as well as more niche interests, like political betting. The best betting market depends on your interests; if you’re a huge sports fan, it only makes sense to use a sports betting market. If you’re more interested in the stock market, stock betting will be the best betting market for you.

While they can all be considered betting markets, sports, esports, politics and stocks all work slightly differently. Listed below are explanations for those four betting markets, along with a few frequently asked questions from both beginners and experienced bettors.

Sports Betting Markets

Traditional sports make up the vast majority of betting markets. Almost every betting website was created to facilitate sports betting, and most sportsbooks cover the full spread of professional sports. Basketball betting markets, MLB markets, NFL options, and soccer betting are the most popular betting avenues for traditional sports betting markets, but almost all niche sports are covered as well. Everything from cricket to water polo to volleyball should be available on a good betting site.

The popularity of professional sports transfers over to betting markets. Sports betting sites are the most established and reputable option among betting markets. The sheer variety of options and close relationship to the games themselves make traditional sports the best betting market for sports fans. World-spanning events like the World Cup or Olympics provide the best-betting markets for traditional sports.

Image credits: AP Photo/John Locher

Esports Betting Markets

While traditional sports betting still makes up the majority of betting options, esports are closing in. Digital sports have taken the world by storm over the past decade, and now they’re treated with the same respect as basketball or football. Esports betting lets you put money on professional matches and get a payout if your selected team wins. Dota 2 betting, League of Legends betting, and Counter-Strike betting are the premier options, but more niche games like Rocket League or World of Warcraft are available if you use the right sportsbook. Check out our esports games guide to see more esports betting markets explained.

Esports betting markets are the fastest-growing sector of online gambling. Gaming sportsbooks are created constantly, and new games are introduced to the ecosystem to shake things up occasionally. Esports tournaments feature dozens of betting opportunities every day, so the reduced quantity compared to traditional sports is smaller than you might think. The esports betting market is also particularly fond of technical innovation, so options like live betting and cryptocurrency support are more common for video game betting.

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Political Betting Markets

Political betting markets are a little more challenging to find than traditional sports or video game betting markets, but for political enthusiasts, the best betting markets are worth looking for. Political betting refers to the act of placing wagers on political elections and outcomes. This can refer to a general election in your country or abroad and the passage of specified bills or resolutions. The United States’ presidential election is the most popular political betting opportunity, but congressional elections and other countries’ elections are also popular choices.

Political betting markets are some of the most precarious options out there, with constantly-changing odds that can vary quite a bit between different websites. Live betting for politics is often an option, though the betting odds become even more volatile. Political gambling is the best betting market for bettors with a strong stomach and in-depth knowledge of geopolitics.

Stock Market Betting

Financial betting markets are the least famous option among these four, but stock market betting provides an interesting way to undercut the traditional stock trading market. Stock market betting refers to wagering on the fluctuating price or a certain company’s stock. Stock betting markets often allow betting on indexes like the Dow Jones Industrial Average or NASDAQ.

The options for stock market betting are plentiful, owing to its relationship with the real stock market. Options are a popular choice, where you lock in a price for a certain amount of time and either buy the stock at the end or sell the contract to another investor. More advanced financial gurus have plenty of options on the table, but the economy’s unpredictable nature can make stock market betting a less-appealing choice for gambling novices.


Frequently Asked Questions

  • Which is the best market for betting?

While some betting markets are easier to access and feature more betting opportunities, the best betting market is entirely dependent on who the bettor is. Sports fans should look to traditional sports betting markets, and political aficionados should turn to political betting. If your goal is solely to make money, go with the betting market that you are the most familiar with.

  • Are betting markets efficient?

Betting markets are safe and efficient, but the sheer quantity of betting opportunities can make some betting markets more efficient than others. Traditional sports betting encompasses the majority of betting options, but if you’re only interested in a single esports title, gaming bets can be more efficient. While quantity is always good in betting, the best betting market for you will be the one you’re most knowledgeable about.

  • What is a money line?

Money line refers to the most simple way to bet on a sporting, political or financial outcome. It refers to the basic odds shown for each bet’s possible results. Betting on the money line is the most straightforward way to bet without any conditionals or parleys. Moneyline bets are suited for new bettors thanks to their simplicity, though plenty of experienced gamblers choose to stick with money line bets.

  • What is the most profitable betting strategy?

A perfect betting strategy would be highly coveted among bettors if it existed. No bets are foolproof, and even the safest of choices might not pay off in the end. The most profitable betting strategy starts when you pick the best betting market to gamble on—simply choosing the market you know the most about will lead to more educated guesses. Another technique that holds true from basketball betting markets to presidential elections is to find odds that don’t match up to your knowledge and bet on the undervalued outcome.