Tony Thomas Announced As New CMO At BlueBet

Published: Nov 16, 2022

BlueBet Holdings, an Australia-based online sports betting platform, has announced that the former chief marketing and digital officer of Nova Entertainment, Tony Thomas, will become its new Chief Marketing Officer, effective immediately.

Mr Thomas has spent the last three years of his career as a consultant to a variety of different businesses in Australia through his work at Wiseguy Communications.

He also was a co-founder of the digital collectables platform Fans Inc. back in October 2021.

Part of his new role will be to strategize and oversee BlueBet’s marketing and promotions strategy as it seeks to claim a significant share of the growing numbers of individuals that are engaging with betting in Australia.

Image Credit | iGaming NEXT

Wealth Of Experience

Mr Thomas brings with him a wealth of experience from his time as head of media and advertising at Coles Group and as a marketing director for ninmsn.

He has also worked for Pepsico, been marketing manager for vodka at the huge drinks company Diageo and also been the brand manager for Uncle Tobys.

Mr Thomas is keen to get going in his new role remarking:

“It’s such an exciting time for BlueBet, as it experiences strong growth in the market, and I’m looking forward to helping it accelerate its growth agenda, disrupt the market, and continue to take market share.”

“There is a real challenge brand mentality at BlueBet, filled with smart and passionate people, and this is exactly the sort of business I love being part of. As a challenger brand, we need to work faster and smarter and create big, impactful ideals that cut through in a competitive market.”

“Australians have lots of choice when it comes to punting so creating an Australian brand that Aussie punters love is important. The BlueBet team has done an outstanding job and have a ton of industry knowledge and I’m excited to be joining such a high-performing and passionate team.”

New Era For Exciting Australian Betting Promotions On The Horizon?

BlueBet chief executive Bill Richmond recognised the importance that previous betting rewards, offers and promotions have played in establishing BlueBet in the Australian market.

“Tony is bringing a stron strategic mind to the company and has some exciting ideas about how we can take our brand and proposition to the next level,”

“Tony understands that BlueBet is a challenger brand with a unique proposition and appeal to Australian punters and we think his expertise and vision will make a real impact to our business.”

There are a number of possibilities on the horizon for BlueBet and more than just the development of Aussie-themed promotional offers and bonuses.

Recently, the site made an investment in the sports gaming company Low6, who make free-to-play games which betting sites can offer alongside their usual betting products and services.

Fantasy games are a key part of what Low6 offer and this is one exciting proposal for the future of BlueBet.

Another is the potential for the site to become one of Australia’s newest esports betting sites. With esports growing massively in the region, and this form of betting particularly popular with the sites younger demographic, this is certainly one option Mr Thomas could consider.

Ian John

Since: August 10, 2015

Ian is a regular contributor to EsportsBets. Ian is well-versed in the world of esports betting and casino gaming and has written extensively on the online gambling industry. Ian brings fresh insight into all facets of gaming.

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